Blogging: How to Connect with Your Readers

Blogging is all about communication, and since this new platform has emerged, writers have been fighting to connect with audiences. Although trends come and go, there are a few core principles that attract readers to thriving blogs. It shouldn’t surprise you that most of these points involve content management. Be Human Voice isn’t quite everything[…]

Conducting a Time-Efficient Interview

Do you have trouble interviewing people? For many bloggers, interviews are a daunting task. However, they are an important tool for boosting traffic to your blog. Thankfully, this task can prove less daunting by conducting time-efficient interviews. By being timely you won’t have to have a long, drawn out interview and you will be showing your interviewee[…]

Narrowing Subject Matter For Maximum Readership

The key to writing a successful blog that promotes your business is maximum readership. To improve readership, it’s important to narrow the subject matter. This makes your ideas easier to read and maximizes the readership of your blog. Today, many business owners make the mistake of covering a broad range of topics confusing the reader.[…]

Five Reasons You Should Refine Your Target Audience as Much as Possible

We all know that the first step to a great blog is defining the target audience. But why is that such a steadfast rule? While it’s great advice for any blogger, it’s especially important for business blogs, or blogs with marketable content. Your Target Audience Defines Your Content Do you struggle with blog titles and[…]

Five Tips to Maintaining an Active Social Media Presence

Social media offers your business the chance to develop powerful advertising campaigns and build strong customer relationships. All of this comes at a fraction of the cost of traditional advertising. An active social media presence, however, takes time and energy to build. Fortunately, we have a few tips to simplify the process. Put Social Media[…]