Marketing Strategies for the Digital Age

Marketing Strategies for the Digital Age

In the digital age, consumers find themselves bombarded with information. To make sure your message reaches them, you need unique marketing strategies. According to Forbes magazine, there are three metrics necessary for incorporating clear business objectives into digital marketing: awareness, sales, and advocacy. If your company is considering expanding your marketing campaigns in the digital[…]

Blogging for Profit: When to Monetize Your Blog

For many people, a blog is fun, therapeutic, and informational. However, there is so much more to blogging than writing a few random posts. Many people write blogs for profit, and you can do the same. There are several points to consider before you attempt blogging for profit. Without these steps in place, you may[…]

Moderating Your Comments Section Without Losing Your Mind

If you have a WordPress site, chances are also deal with moderating the comments section. Your site can be hot-off-the-press, and spam will find a way to start infiltrating your comments section. Handling comments on your site can become a chore when sifting through spam. Below we’ve listed details you need to know about comments[…]

Pairing a Blog with Your Social Media Presence

With the ever-increasing popularity of social media, it’s easy to wonder if maintaining a blog is worthwhile. In fact, not many years ago, tech experts predicted that social media platforms would replace blogging entirely. Unexpectedly, instead of competing for attention, social media and blogs have found a synergy that boosts traffic to both mediums. Even[…]