Marketing Blog Tips: Set the Tone With Your Marketing Blog

Many marketing blog tips only focus on the “how” of writing individual posts, like how you draw in readers, choose relevant topics, or keep your readers reading. However, for today we’re going to talk about something broader: your tone, which is different from style and encompasses things like sentence construction and grammar. Instead, tone focuses[…]

Digital Marketing

Digital Marketing: Four Signs Your Website Is Outdated

When it comes to digital marketing, you know that a good first impression makes all the difference.  You need a website that is current and relevant to help improve your visitors’ experience with your company. However, if you have an outdated website, it may not give visitors the impression you desire. As a result, your[…]

Marketing Strategies for the Digital Age

Marketing Strategies for the Digital Age

In the digital age, consumers find themselves bombarded with information. To make sure your message reaches them, you need unique marketing strategies. According to Forbes magazine, there are three metrics necessary for incorporating clear business objectives into digital marketing: awareness, sales, and advocacy. If your company is considering expanding your marketing campaigns in the digital[…]

Blogging for Profit: When to Monetize Your Blog

For many people, a blog is fun, therapeutic, and informational. However, there is so much more to blogging than writing a few random posts. Many people write blogs for profit, and you can do the same. There are several points to consider before you attempt blogging for profit. Without these steps in place, you may[…]