For many people, a blog is fun, therapeutic, and informational. However, there is so much more to blogging than writing a few random posts. Many people write blogs for profit, and you can do the same. There are several points to consider before you attempt blogging for profit. Without these steps in place, you may not see any financial gains. We’re going to take a few moments to analyze what should be in place prior to attempting to monetize your blog.
Refine Your Message
Many first time bloggers make the mistake of trying to write about everything in hopes of reaching anyone. However, the first step you must take before you start blogging for profit is to refine your message. The scatter approach to providing products for your audience is ineffective. You must identify a clear message to include identifying your ideal audience. Once you know your audience, you can identify what specific needs they have and solve their problems.
Gather an Audience
If you attempt blogging for profit without an audience, your business will struggle. It doesn’t matter how great your product is, if no one knows about you, you won’t be reaching potential customers. Before establishing a business with your blog, you should focus on growing your email list. A good rule of thumb is to have one to two thousand subscribers on your email list before attempting to monetize.
The next step that must be in place before you can monetize your blog is to eliminate fear. What kind of fear? Fear of selling. A lot of bloggers believe they are a sell out if they try to make money off their audience. As a result, they feel guilty or dirty when trying to make a sale. However, if you are providing quality, relevant content, products, or services, your audience will want to pay. Not to mention, when people pay for services, they are more likely to act. Whereas, when someone gets something for free, they aren’t as serious about following through with the product or service.
Trial and Error
The last step to blogging for profit is to be ready to try, fail, and tweak. Many people attempt to monetize their blog and then give up when they aren’t successful the first time. To be successful in business, you must be ready and willing to try different things. If the first one doesn’t work, try a new approach. Monetizing your blog takes patience and an open mind. You may find that a strategy you thought would go nowhere is the one that takes off and makes money.
Blogging for profit can be intimidating and challenging. Whether you’re starting a new blog or struggling with the direction for your current blog, Quill Marketing can help you. If you need expert advice, contact us today at 214-697-8172.