If you research how to write a blog post, you’ll see many search results about search engine optimization and keywords. This isn’t surprising since these qualities are essential to earning website traffic and online attention. At the same time, these features won’t mean much if you don’t have excellent content surrounding them. Read on to find out what quality content writers already know: good content always wins.
Why Content Matters
There are plenty of reasons to write good content. For example, your company’s website is its public voice, so you want it to be accurate and appealing. But before you even get an audience, you need to make it past search engine algorithms. This is why you can’t just throw a random assortment of hastily-written posts on your site and expect blog traffic. Google continually fine-tunes its search algorithms to help searchers find what they want. And what are they looking for? You guessed it: good content. So content writers work hard to craft content that meets the needs of the consumer first, weaving other tools like keywords and SEO optimization throughout. Writing blog posts the other way around makes it likely that Google will pass them over.
What Makes Good Content
The internet had a knack for endlessly recycling content. In fact, this is the reason that Google carefully curates search results. Original and creative content wins the day. This doesn’t mean your writing must be elaborate. However, it does need to be fresh, relevant, and attractive. This includes formatting, such as photos and clear paragraph headings, as well as relatable and interesting prose. Additionally, your content writers must be careful to research their topics well before publishing online. Nothing will bring your company down faster than being publicly debunked in your area of expertise. Finally, good content is regular. Only updating your blog every month or two will lose your readership and your status in Google’s rating system. Conversely, consistently adding new content to your site is an automatic boost.
How to Capture Good Content
Now you know the reasons for good content as well as what it’s made of, but that is only the beginning! So, how do you create the sort of content that wins over both Google and your desired audience? For one, do your research. You need to know what topics are captivating your industry at the moment. No matter how fascinating you may find last year’s news, it isn’t going to gain you any attention. Secondly, know your facts. Make sure you know the details so you can present accurate information. Also, know your audience. If you are a company that works regionally, focus on trends in your area. Writing about larger topics may drive a lot of website traffic but not produce any further benefit if they aren’t your demographic. Finally, consider your strengths. If your time and energy are best spent growing your company in other ways, outsource your content creation. Expert content writers craft posts in your unique voice, allowing you to do the work you do best.
Good content isn’t easy to produce. That’s what makes it so desirable and why it is so essential to your online presence. The good news is that content is a relatively small investment that will benefit you for years to come, driving traffic and business to your door. If you are in the market for great content with all the benefits and none of the gimmicks, consider contacting Quill Marketing today.