3 Things Every Small Business Should Be Doing to Help Their Search Engine Rankings

For today’s businesses, the right SEO strategies can mean the difference between success and failure. Print ads and TV spots may have reigned supreme in the past, but in 2021, small businesses need a strong online presence if they want to stay on top of their game. For major corporations like Amazon with entire teams of SEO experts, staying at the top is easy. But what about small companies that don’t have millions of dollars to spend on SEO? For these companies, it’s crucial to understand the art of SEO strategy for small businesses. Here’s what SMB owners should do to keep their SEO strategy effective. 

Post Content Regularly 

a man's hands typing on a laptop

No SEO strategy for small businesses can work without regular content. Keywords matter, but you’ll also need to expand your online presence. For many small businesses, that means starting a blog. Blogs can help you expand your content, establish yourself as an expert, and give readers a reason to keep coming back. 

However, it’s not enough to simply have a blog when it comes to SEO strategies for small businesses. Business owners should create posts for their blogs on a regular basis. Blogging once a week is a great place to start. 

Your regularly-scheduled content should also include social media posts. The more you build your presence on Facebook, Twitter, and similar sites, the more traffic you can drive to your website. 

Find Keyword Niches 

Some small business owners forget about keyword research. They choose a keyword they would like to rank for, use that keyword in all the right places, and then wonder why the process doesn’t work. 

When this happens, it’s often because the business owner hasn’t found the right keyword niche. For example, they may be trying to rank for a keyword that large corporations claimed a long time ago, or they may be ignoring some of the most common searches in their geographical area. 

It takes some time to find that keyword “sweet spot,” but once they do find it, small businesses can enjoy excellent search engine rankings. Some SEO strategies for small businesses include using long-tail keywords. Instead of focusing on a single word, try ranking for a phrase instead. Another option is to search for local keywords to get more attention in your area. Finally, you can also research the questions that people are asking about your field online, and then use your blog and social media to answer those questions. 

Take Advantage of Resources 

One of the most important SEO strategies for small businesses is to take advantage of available resources. For example, if you don’t know a lot about writing for a blog, you can always hire a service to write those posts for you. You can even find services that will help you with your keyword research, so you never have to make guesses. 

These resources require an upfront investment, but the long-term payoff can outweigh the initial costs. When you have SEO experts on your side, you can focus on all of the other aspects of running your business. 

SEO Strategies for Small Businesses 

Looking for more SEO strategies for small businesses? Quill Marketing has a team of writers, SEO researchers, and social media experts that can help you or your clients improve search engine rankings. Talk to us today to get started. We’d love to walk you through your options.