Should you think about blogging for business? Absolutely. In the digital age, one of the most important aspects of marketing is driving people to your website, and to do that, you need a good SEO strategy. By adding a blog to your website, you can generate more leads and get attention from potential new clients. There are plenty of benefits to using a blog to generate leads. Below are three of the most important ones.
Lead Generation Becomes Lead Nurturing
SEO experts talk a lot about lead generation, but it’s just as important to nurture those leads. People don’t often make a purchase after the first visit to a website. It usually takes multiple visits before people feel comfortable enough to commit, which means that you need to get your readers to keep coming back. Blogging for business does that. Every time you blog, you generate new content, which provides an incentive for repeat visits.
Blogging for Business Creates Sharing Opportunities
By generating new content on a regular basis, you also create opportunities for people to share that content. When it comes to SEO, one of the most powerful tools is link sharing. The more people share your links, the more traffic you send to your website. The more you blog, the more potential links you create.
Furthermore, you can link to different pages on your site from within your blog posts. This strategy also generates website traffic, which can help your website rank higher in the search engines.
Attract Readers Who Have Questions
People go to Google for everything. When someone wants to know how to fix a sink, find the best outfit, or sell more products, they’ll usually ask Google how to do it. Blogging for business gives you the chance to meet these question-askers where they are. “How to” blog posts provide the perfect opportunity for you to answer questions related to your line of work. If your blog provides relevant answers, you’ll get more people to click on your posts.
Blogging for Business With Quill Marketing
Blogging can jumpstart your business’s SEO strategy. Still, blogging for business is easier said than done. If you want a successful blog, then you’ll need great communication skills, a firm grasp of correct grammar, and enough time to write posts on a regular basis. Plus, business blogging comes with some specific guidelines for making the most of your SEO.
Blogging is a commitment, and a lot of busy company owners don’t have the time to make that commitment. The good news is that you don’t have to maintain your blog by yourself. Quill Marketing has an entire team of writers and SEO experts. We can create and maintain your blog, using proven SEO strategies to generate and nurture leads.
Ready to learn more about your options with Quill? Have questions about the benefits of business blogging? Get in touch with us today. Let us help you generate the leads you need.