Digital marketing trends are constantly changing. In 2022, this is no exception, which is why white label SEO is so important. Marketing trends started changing throughout the COVID-19 pandemic, and some of those changes are here to stay. If you’re a small-business owner looking to take a bite out of the competition, here are 3 SEO trends to look out for in 2022 (and how hiring a white label SEO company can help).
1. Longer Content Reigns Supreme
While longer content has always yielded better results in Google search ranking, it’s playing a vital part in 2022 marketing trends. Much of this has to do with Google’s emphasis on E.A.T. This acronym stands for Expertise, Authoritativeness, and Trustworthiness.
The longer your content is, the more value you can add to it. When a potential client or customer visits your website, they’re doing so because they need information. Regardless of what kind of information they need, your web content should display valuable, trustworthy information and demonstrate your expertise on the subject matter. For example, if someone is looking up a specific law and you have a legal website, you should be offering accurate, up-to-date information. When you create longer-form, trustworthy, and valuable content, it signals to Google that you must be an authority on the matter. In return, you’ll rank higher in Google search returns for those specific keywords.
2. High-Quality Backlinks
Have you ever been reading an article online that links out to another source of information? You have, but you may not have known that link is referred to as a backlink in SEO.
Backlinks to your website can come from posting on third-party websites, public relations, guest blogging, and more. The more backlinks you have linking back to your website, the more opportunities it gives readers to visit your site. However, Google looks at backlinks as a reference. Think of it as a job interview. Who are you more likely to hire? Someone who comes highly recommended by others or someone who isn’t? This concept is how Google looks at backlinks; the more backlinks linking to your website, the more likely Google is to consider it a reliable, authoritative source.
3. Use Long-Tail Keywords
In 2022, Google users will be asking long-tail questions in the search engine. An example of this would be, “How do I make a cake from scratch?” Your website’s content, SEO title, and meta description should be optimized with these long-tail keywords to help capture a larger audience. The main benefit of long-tail keywords is that they generally aren’t searched as often, so when they are, they result in a higher conversion rate because it’s information customers are directly looking for.
Ready to Expand Your Businesses’ Reach Online? Let Quill Marketing Help
These are just a few of the key focuses small business owners should look into for 2022. However, as a business owner, you might not always have the time to invest in digital marketing. That’s where white label SEO marketing comes in. We’ll create long-form content with highly-researched keywords for you, along with publishing backlinks on high-authority sites.
Your small business will reap the benefits without doing any of the work. Email Quill Marketing at hello@quillmarketstg.wpenginepowered.com to get started.