When potential clients are searching for goods or services, your business needs to be at the top of the search. By utilizing sound strategies, you can boost your business to the top of the search results.
Building inbound links is one tool you can use to increase your visibility. Link-building isn’t as hard as you might think. You can incorporate these ideas into your SEO strategy with a few tricks and a little link-building know-how.
Be a guest blogger for another website.
One of the best ways to be a guest blogger is by offering this as a service to a business owner with whom you already have a relationship. If that doesn’t feel comfortable, you can always shop around your blog post, asking other business owners if they’d be willing to give you an inbound link in the post. Certainly, you can offer this as a quid pro quo deal. If they scratch your back, you can scratch theirs!
Use common sense and think through potential businesses that are a good fit for you. Be creative! Whether you’re in a big town or small, it never hurts to reach out to the Chamber of Commerce or local service organizations. You never know the kinds of connections you may make!
Publish helpful resource lists.
People love a good list. If you can think of a creative (and helpful) list that your customers could use, that’s just one more way to include your link!
For example, if you’re a commercial cleaning company, a Top 5 List of Most Effective Kitchen Cleansers might be helpful to your clientele. A list of helpful hints is a quick and easy way to reach clients without trying too hard. It’s fun, fast, and easy!
Administer a survey.
If you’ve built a database of customer emails, one way to communicate with them without being too intrusive is to ask them to participate in an online survey. Think thoughtfully about information that would be useful to you and promise to publish your findings.
It may be that you can share the data you’ve found with others. Make sure you ask them to share your link when they use your information.
Write a book review.
It doesn’t matter what type of business you have – there is always a book you can read and review! If you own a bakery, you can read a cookbook or even a biography of a famous chef. If you’re a florist, there are lots of how-to books available – not to mention books that use a flower shop as a setting.
If you provide a thorough and thoughtful book review and share it with the author or the publisher, there is a great chance they will link back to your review.
Write press releases about company news.
At this point, you probably get the idea of where this is going! There’s likely company news happening within your business all the time, and you’re not thinking about it in terms of a press release. Did you hire a new employee? Announce their hiring! Did a specific department (or maybe even your company) reach an important goal? Tell the world!
Write a good press release and send it over to the local paper or business journal. You’d be surprised how often publications are searching for quality content. When the press release goes online, you’d better believe there will be a link right back to you!
How White Label Blogging Can Help You
By now, you’ve realized white label blogging can help you increase your business. But how do you find the time to help your company reach the top of the search engine results? One way to do it is outsourcing your white label blogging. A company like Quill Marketing is here to help!