This year took all of us by surprise. We likely won’t forget 2020, no matter how much we’d like to do exactly that. Marketers have had to make some dramatic shifts in their work this year, and now people want to know what’s in store for 2021. What will marketing look like next year? If this year has taught us anything, it’s that life isn’t always predictable. That said, based on emerging marketing patterns, here’s what you can probably expect from marketing in 2021.
Internet Marketing in 2021
A lot of companies had to slash their marketing budgets in 2020, but one thing remained the same: digital marketing stayed at the forefront. As a matter of fact, in a lot of ways, digital marketing became more important in 2020 than it had ever been before.
It’s no surprise that everyone’s screentime went up over the past year. People made a lot of sourdough bread, and many people probably took up knitting, but people also spent a lot of time on their phones.
That screentime probably won’t go down much in 2021, especially not at the beginning of the year. While we do have a COVID-19 vaccine now, we can expect delays in distribution, and developing herd immunity takes time, even with a vaccine. That means continued social distancing, and as we’ve seen over the past year, people deal with social distancing by turning to their phones for comfort.
More Stability in Marketing
Many experts agree that we’ll see more stability when it comes to marketing in 2021. Digital marketing budgets will likely increase as they gain a bit of wiggle room. Now that 2020 is coming to a close, we’re seeing an end to a lot of the uncertainty that marked this year. People have more or less gotten used to the “rules” of the pandemic, and they’ve settled into their new routines. Now that a light has appeared at the end of the tunnel, that stability will likely increase in all areas, including marketing, in 2021.
Another thing that experts agree on? The importance of customer communication. Algorithms alone aren’t cutting it anymore. Personalization has always mattered, but those personal touches will take precedence during the next year.
Marketing in 2021 with Personalized Blogging Services
The world threw a lot of uncertainty at us this year, but no matter what happens, here’s one thing we can know for sure: marketing requires a team effort. You need experts on your side who can keep up with the latest marketing trends, help you get the most for your marketing dollars, and add the personal touch that your customers crave.
Quill Marketing offers personalized blogging services from professional writers. We can help you increase website credibility and keyword success. Get in touch with us today to learn more. Marketing isn’t easy these days, but we can help you get the most from your efforts.