Link building is an important practice for boosting SEO, or Search Engine Optimization. With better link building, you can target the highest quality customers, who will have greater ease in finding your site. These are the ways the pros at Quill Marketing use link building to increase your visibility.
Link Building and SEO
Link building and SEO work together to help your pages rank higher in internet searches. If a potential customer searches for your products or services on a search engine, you want your site to appear on the first page. When good SEO combines with solid links, your potential customer will be more likely to click on your site.
You first need to understand your market to build SEO. What do your customers want? By using the right keywords in your posts, you can deliver highly relevant content to your customers.
Once you identify the best keywords to reach your customers, you can use link building to beef up SEO on your posts. Your posts need to shine with excellent content. Then you can reach out to other high quality sites and ask them to link back to you. This is the heart of link building–making quality connections to strengthen SEO.
Creating Quality Links
To get those great connections, you need to make a list of relevant websites to which you want to link. These websites need to have excellent content, good traffic, and a similar target market to yours. By linking to their site, you can capture some of their traffic and generate new customers.
Look up sites that you know would make great links. Polish your own posts, then reach out to the other website administrators. Tell them why your post would be a great collaboration for both of you. You need to be clear about how your post will help them, not only help you. If you craft a great post and send a quality request, you may get a positive response from several sites. The more personal the request, the better chance you have of hearing yes.
Link Building Expansion
Once a site links to your post, it’s important to share the content as widely as possible. Share the post multiple times on all of your social media sites. Don’t forget to send an email blast to your subscriber list. The more shares you make, the more potential you have for growing your business.
The best links create a steady stream of new customers. When you have quality link building on several posts, you can capitalize on the customer bases of several different sites. That’s why it’s essential to have a sharing strategy in place before the links are accepted. The other sites will be more likely to link with you in the future if you help them expand their reach as you build yours.
The Best Link Building Strategies
Link building is an art that requires a time investment, but it can boost your customer base with intentional strategies. Consider handing over your link building responsibilities to Quill Marketing. At Quill Marketing, we focus on improving SEO and link building for all our customers. To grow your customer base with efficiency, contact the team at Quill Marketing. Soon, you’ll experience a burst of growth!