The strategic approach behind guest blogging is something that those within the industry know and have most likely utilized, but those outside of it have never even thought of. It’s becoming more and more popular for many reasons. We’ll go over those reasons below.
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What the heck is guest blogging?
Guest blogging is collaborating with another blogger, usually someone who typically writes about similar subjects as yourself, and developing/posting information on their site. Perhaps you share input within one of their posts, or you simply have a whole post accredited to you.
Why the heck would I do it?
- Appeal to a new crowd. The other blogger with whom you’re collaborating undoubtedly has a completely different basis of readers, meaning that all of these new people will be reading your words, attracting more people to your own blog. Along with you posting on their blog, they’ll post on yours. A two-way street that benefits both parties.
- It gives you a chance to meet and familiarize yourself with other people within your field. Everything in today’s world is about who you know. Rather than pinning yourself against possible competitors, it’s more beneficial to work with them, possibly developing a friendship. A relationship like this can be positive in many ways: it gives you someone to talk with about specific issues regarding your individual topic (another voice is always good), it gives you a friendly reputation rather than a defensive, somewhat antisocial sentiment.
- It lets you do something new. Let’s be honest here, posting to the same crowd about the same stuff can get boring. Try to mix it up! Guest blogging gives you a change, and it gives your readers something new to keep them engaged.
Guest blogging can be instrumental to one’s success as a blogger. Look for innovative ideas like this to spice up your approach. There’s nothing more dull than a predictable tone, subject, and ending. Guest blogging is beneficial to every party involved, and comes strongly recommended by leaders within every field imaginable. From a marketing aspect, exposing your blog and website/company to a new client base means more sales and more success. Attention is what you need to succeed, guest blogging is a great way to attract it from all angles.