What is Copywriting?

Whenever you create promotional or advertising material, you need copy. Copy consists of any written material used to help promote your business or create a call to action. Copywriters compose everything from Facebook posts to blogs to website pages. With well-crafted copy, you can easily find new customers or clients and boost your online presence. Working with a copywriting company helps you get the best copy possible. And you don’t have to spend extra time working on it yourself! Copywriting, like any skill, requires experience and training to master. If you aren’t well-versed in its methods, you need to hire a professional copywriter.

The Difference Between Copy and Content

Not everything you see online or in print is copy. Copy is a specific type of content that uses persuasive methods to encourage readers to take action. This is often utilized by businesses to help sell products. However, other ventures use copy as well. For example, a non-profit company utilizes copywriting whenever they send out a campaign for donations. While both require skills in writing, there’s a specialized set of techniques a copywriter has when developing copy versus content. If you hire a copywriting company, you are guaranteed to get exceptional promotional and marketing material.

How a Copywriting Company Helps Your Business

Copywriting takes research and precision to pull off properly. You can often tell when a copywriter makes an advertisement or blog post, as opposed to an untrained writer. Well-written copy utilizes age-old techniques that inspire readers to take action. Persuasive writing methods have been around for generations, and today’s copywriters take full advantage of those years of knowledge. A copywriting company can help you create moving copy for a variety of online and print needs, including:

  • Social Media Posts
  • Email Campaigns
  • Website Pages
  • Blog Posts
  • Flyers
  • Postcards
  • And More

More Than Just Writing

A copywriter’s job doesn’t start and end with writing. It’s time-consuming work that covers a full spectrum of needs for online marketing. A copywriter starts out as a researcher, gathering information to create keywords best suited for your company. Then they take on the role of project manager. They create ideas for posts/copy and the tasks required to ensure they complete all aspects of the project in a timely manner. After writing, a copywriter then performs the job of an editor, going through their copy to ensure it is free of errors. Copywriting is about more than just throwing a few words together; it’s a complex job that requires experience and training to perform efficiently.

Hire a Copywriting Company Today

If we’ve convinced you that your business can profit from the use of a copywriter, that’s all the persuasion needed to know that we can help your company. At Quill Marketing, we work hard every day to make our copywriting company the perfect solution for your business. Our staff of highly trained and experienced copywriters is standing by. We’re ready to help take your online copy to the next level. For more information on how we can help your business succeed, send us an email at [email protected].