Marketing strategy appears in many forms. Content should be carefully curated for every company. Each company has its own strategy that works for them but may not work for others. For example, Wendy’s is known for its creative tweets that go viral if users think they are funny enough. This same strategy might not work for a local hair salon, due to the size of the market and the brand it represents. Pinpoint what kind of people you identify with and who is buying/supporting your service/product. It is crucial to identify your market before diving into any content ideas.
Identify your brand
Make sure you identify what your brand is. Is it modern and elegant or witty and casual? A brand should have certain characteristics that a company wants to value. Just as you would never walk into a speech without introducing yourself, you should never go into a market without branding your company. It is essential for future tactics and building a base for the company. This also helps structure a baseline on what general content should be like.
Create a flow
The content needs to be a good representation of the brand. Only market and post what would be beneficial for your brand. Content should be a strong reflection of those brand identities discussed. It should also flow throughout a website or social media page. And it should create a story. Think about when you read a book and how the narrator should stay consistent with the story – that is how content should be. Try to stick with the same filters, aesthetic, blog layouts, blog tone, and more. People are more attracted to brands when they look put together. This will help your company become identifiable.
Stay consistent
Being consistent in content posting is an important key. Some companies decide to create a blog on their site but only post once every so often. Readers forget you have a blog and companies can lose a portion of a possible market. Creating goals for how many times you should post adds structure and also helps keep your market engaged.
Content can be a full-time job if you are doing it properly. It plays a big factor in how successful the company can be. If the content is done wrong, a company could be ignoring a whole market potential. Quill Marketing has a qualified team to help your business in achieving its goals. Contact us today to talk about your content strategy!