twitter strategy
When it comes to Search Engine Optimization, Twitter is a major resource. When it comes to Search Engine Optimization, Twitter is a major resource. However, you can optimize your blog posts by including shareable tweets. This helps you combine blog reach and twitter strategy into one powerful package. The key to this strategy, is to think about Twitter from the start. Then just make sure your shareable tweets are easy to see and easy to share for best results.
Think Twitter strategy from the start
When organizing and drafting your blog post, keep your Twitter strategy at the forefront. First, make sure to draft your main ideas into one or two short sentences. Next, remember to focus on potency of writing. What can you do in 140 characters or less that will make people share this insight?
Another part of this strategy is to include more than just one shareable bite. You want to pepper your entire post with them. If you don’t have something shareable in every paragraph, consider reevaluating your strategy. Not every sentence will be ready to sparkle. At a minimum, each section ought to contain one or two meaty quotes to share. The more shareable your content, the more mileage you’re going to get out of it. Keep putting together tweets that focus on different areas. Include statistics for the analytical crowd, and quotes for the side of Twitter that just wants to follow their dreams. Keep it varied, but keep it well crafted.
Use format to your advantage
Now you have a blog post built with Twitter strategy in mind. It’s shareable, it’s tweetable, it’s punchy. How can you encourage people to engage with it? Use your format to your advantage. Take a few of the choicest potential tweets and set them apart from the text. Bold them, make them larger, or even change their color. Draw the eye. From there, slip in a one-click tweet button, and you can gain a lot of shares there.
You can also focus on visuals. If you have any amount of skill with graphic design, make a few graphs. Take statistics and put them in visual terms. They’re eye-catching, and they make everyone who shares them look very intelligent. That’s part of playing to your audience. What will they get out of sharing this for me? You can also put a quote over an inspirational picture of a mountain range, or whatever makes sense for your business and your target audience.
Make it as easy as possible to share
The ultimate lesson is to make things as easy as possible for your audience. Distill your blog post into Twitter strategy fueled pre-made tweets. Use your format—and your graphic skills—to make shareable images. Make sure that your blog is supporting your efforts. For example, verify that your theme can handle one-click tweeting buttons. Many sites also recommend a floating “share” box, that scrolls with the reader as they pass through your site.
By making your Twitter strategy a priority, while drafting your blog posts, you kill two birds with one stone. Create a variety of shareable bites within your blog. Dress up statistics or quotes with something highly visual. Lastly, don’t make your audience take any extra steps to share your content. The easier it is, the more people will share.