SEO tips can mean the difference between frustration and search engine success. Sometimes all it takes is a slight adjustment to get your website to the top. At other times, you may need to rework your entire strategy. In any case, you’ll want to stay on top of your SEO efforts. Below you’ll find a few SEO tips to get you started.
Don’t Overuse Your Keywords
This tip may go against your instincts, but you have to make sure not to saturate your website with keywords. The key here comes from careful strategy. While you do want to use your keywords fairly often, it’s better to sprinkle them throughout your content. If you overuse the keywords, the search engine algorithms will assume that you’re trying to trick them. As a result, you’ll get low rankings. The people who read your content will also suspect that you’re only writing for the algorithms. You’ll lose their interest when you should be persuading them to keep reading.
When it comes to SEO, it’s also important to think about where you use those keywords. Give them more visibility by adding them to titles and headers. The search engines will give you higher priority that way.
Use a Consistent Tone
Again, while it’s important to think about the algorithms, it’s even more important to think about the people who will read your content. Remember when we mentioned that you need to keep people reading? That’s because search engines notice how long it takes for people to click away from your site. When people consistently click away from your site after only a few seconds, the algorithms assume that your content must not be relevant. You can use all the SEO tips you want, but they won’t work if you can’t get people to pay attention.
Add a Blog to Your Site
Have you thought about adding a blog to your SEO efforts? Blog posts let you add new content to your site on a regular basis. You can reinforce old keywords or experiment with new ones. In addition to SEO, blogging gives you side benefits as well. It gets you more local attention and makes you look knowledgeable in your field.
Let Quill Give You a Head Start
Not quite sure where to start yet? It’s okay if you’re not a writer or an SEO expert. Our team of experienced bloggers can help you get the results you need. If you’re looking for great content to boost your SEO, look no further. Start today by giving us a call at 214-697-8172.