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Keywords are crucial for optimized SEO blogging in digital marketing. Keywords help guide everything from on-page strategy to online searches and how your blog ranks in searches. It may feel like an easy task, but keywords can sometimes be tricky to discover and master for your field. It is a combination of search results and your target audience. On top of that, you may need to redefine your SEO strategy and keywords from time to time to stay relevant.
You Can’t Spot Your Website in Search Results
From time to time, you may go online to search for some specific keywords related to your field. But if you don’t find your website coming up in front of those searches, that’s a warning sign. This could mean that people are not finding your site and your incoming traffic is therefore low.
Your Work Doesn’t Translate Into Results
You know you have programmed for SEO and your content is good, but you don’t see that translate into tangible results. If your keyword usage is not translating into increased traffic to your website, it’s time to change your strategy.
Users Not Spending Much Time on Your Site
If you do get traffic to your site but users don’t spend a lot of time on your landing page, that means you are not attracting the right kind of audience. Could it be that your keywords are not reflecting the actual content on your page? Could it be that you need a change in your keyword strategy to better reflect your business? By making an adjustment, you can improve your SEO blogging results.
Low Click-Through Rate
If your keywords are attracting attention but the click-through rate on your site is still low, that is another indication that you need to revamp your keyword strategy. You don’t just want traffic; instead, you want the users to take action on your website and generate more business.
Are Your Keywords Aligned With Your Content?
Successful SEO blogging requires that your keywords and your content are in perfect sync. This will ensure that you are targeting the right audience who will not only visit your website but also take action and look through your entire content. There is no point in creating online content if you aren’t reaching the right audience. While it may take some time, aligning your keywords and content is a crucial step in content marketing.
The Quill Marketing team consists of a professional and experienced group of writers. If you are looking to optimize your SEO, contact us at Quill Marketing to learn more about our services. You can also check out our blog for writing and content marketing tips.