Blogging is an important aspect of any successful business marketing plan. Blog posts are a way for you to interact with customers on a more personal level. Blogs allow you to share relevant information with your customers so that they can get to know your brand. Frequent blog posts can also help improve your website’s SEO, pushing you higher up on the list during Google searches. Some businesses choose to do their blogging in-house. While this is great, hiring a blogging marketing services firm is a great way to outsource your blog writing while also gaining access to the latest and greatest blogging strategies.
Create a Posting Calendar
Take time at the beginning of each month or quarter to sit down with your calendar and plan ahead your upcoming blog posts. Having the topics and dates planned ahead of time will keep you more organized as you go. Planning posts prevents you from scrambling to think of a topic at the last minute.
As you create your calendar, keep in mind that it’s important to post frequently. Consistent blog posting will help your SEO and also establish a rhythm for your regular readers to look forward to. Aim to create a blog post once a week.
Less Product Focused
Your blog is not the place for you to sound like a salesperson for your brand. While it’s ok to mention your products or services, that should never be the main focus of the article. For example, if your company sells cars, a good blog post might be something like “Top 10 Road Trips to Take this Summer” as opposed to “Our Top Selling Cars of 2021.” When a reader seeks out a blog, they are more interested in learning information in a fun, easy-to-read way. If a reader feels like the blog is just another sales pitch, they will often leave the page before finishing the article.
Focus on Best SEO Practices
It’s always important to focus on SEO when you are writing blogs or making updates to your website. By implementing successful SEO strategies, your website can improve its rank on search engines. This means when a future customer or client searches keywords related to your business, you are more likely to show up toward the top of the search engine results. Working with a blogging marketing services firm is an excellent way to get help when it comes to SEO. Also, downloading a plugin like Yoast can help you analyze each page and learn ways to improve SEO.
Links, Links, Links!
Once someone has clicked on your blog, you have officially got them on your website, and that’s a good thing! Within each blog, link to some internal pages on your site that you think would be good for a future customer/client to see. The link could be to a page about your business, your services/products page, or maybe a “contact us” page. Also, include any relevant external links, such as recent news articles related to your industry.
Check Your Work
Always, always, always check your work! There is nothing worse than publishing a blog full of typos and grammatical errors. Check out a grammar tool like Grammarly. Grammarly will check for typos, spelling errors, grammatical errors, and other things like passive sentences and plagiarism. While Grammarly is a great tool to have, always give your blog one last read-through before publishing. If possible, have someone else at your company read through the blog as well. Two eyes are always better than one!
Share Your Blogs
Once your blog is published, it’s time to share it! Post about your new blog on your social media channels. By posting, your followers will know to check the blog for the most recent article. Emails and newsletters are also great places to include a link to your blog. If your business has an in-person location, you could even set out QR codes where customers/clients can scan to see your most recent blog. Another idea is to collaborate with other businesses via platforms like Facebook or Instagram and have them agree to post your blogs to their followers. Paid social media ads are also a good way to get your blog out to people beyond your followers in the hopes of gaining new customers or clients. The options are endless when it comes to sharing. The main goal is to get your blog in front of as many people as possible.
Review Data Analytics
Last but not least, review data analytics regarding your blog. Start simple by seeing how many people have viewed the blog. Track viewers over time and see if your blog is getting more traction. For more detailed analytics, download a program such as Hotjar, which can track things like where people clicked, where user attention drops, engagement on different devices, and more!
Blogging Marketing Services
Zeroing in on a perfect blogging strategy is essential, but it can also be overwhelming. Take some of the work off your plate by hiring a blogging marketing services company. This type of company can help you implement the above strategies and more! The goal is to drive traffic to your site, provide them users with exciting and relevant content, and then hopefully gain a sale. Companies with solid blogging strategies notice their sales increasing as they gain new customers and increase retention of their current customer base. For more information about blogging services and how they can help your business, contact Quill Marketing today. We look forward to hearing from you and working together to create a unique, custom marketing plan that will help your business succeed.