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In recent years, companies have become super focused on internet marketing strategies. With platforms like Facebook, Instagram, and ads on pretty much every website, the internet is a good way for a company to market itself. While the internet is great, it is still important to add some pre-internet marketing strategies to your company plan. Here are four pre-internet marketing strategies that can still be successful today.
Mailed Coupons
A great marketing strategy that comes from the pre-internet days is mailing coupons to potential customers. Catch the customer’s eye with a visually pleasing coupon. If customers know that they will get a discount on your product, they are more likely to come into the store. Use a coupon code when accepting these coupons to track the success of the coupon campaign.
Billboard Ads
Billboard ads may seem flashy and in-your-face, but they can be a successful marketing strategy. Billboards give people the opportunity to see a message again and again. This helps to ingrain your product in their minds. Make sure to create a billboard that catches the eye and is easy to read.
TV Commercials
Marketing strategies before the internet involved a lot of television advertising. From commercials to infomercials, TV advertising is a great way to share information about your company and products with potential customers. Be creative when making a commercial to best represent the company.
Marketing Strategies at Local Events
Another successful marketing technique that predates the internet is for companies to get involved in local events. Set up a booth at local fairs or markets. Pass out coupons or freebies and talk to people about your company and product. Another way to gain a local customer base is to sponsor events in the community like 5K races. As a sponsor, your company will get their name placed on the back of the race shirt. Freebies and coupons can also be passed out at the race. Establishing a trusting relationship with the community is key to being locally successful.
Many companies rely heavily on the internet to implement marketing strategies. Marketing opportunities using the internet can be endless. Even in this digital age, it is still beneficial to use pre-internet marketing techniques. This will help companies to create more well-rounded marketing strategies that will reach a diverse group of customers instead of just those online. As your company creates its marketing plan, add in a few pre-internet strategies and watch the customer base grow. To learn more about marketing strategies, contact Quill Marketing today.