Once upon a time, people wrote letters. People received written invitations and returned an RSVP via snail mail. Remember when we took a paper and a pen and sealed the envelope with sealing wax? There was a writing desk and inkwell, and someone posted the letter at the post office. Even if you don’t remember, you’ve probably seen it in the movies.
Things look pretty different today, but not entirely. Invitations and letters are still sent by mail, but the face of correspondence has changed dramatically.
We live in a convenience-driven world. It wasn’t so long ago when we searched through each section of the grocery store, looking for the best bargains. But then the pandemic came calling. Now we order groceries online and drive up to the store, where someone loads them into our vehicle.
We log onto the computer and send a quick email. It’s fast – unless you are growing a business. Then it’s not so fast. Someone must read those emails and respond to questions and comments, right?
White label social media service refers to hiring a company to post on various social media channels, including Facebook, Instagram, LinkedIn, Twitter, and Pinterest.
Web marketing gives you the convenience of putting your business front and center. Essentially, it means that the agency outsources the job and posts it on social media. Using social media to reach customers you wouldn’t otherwise access is the best way to get your name out. Those who use white label services know it’s a smart way to grow their business.
What are the benefits of this approach? While some are obvious, others may surprise you.
White Labeling Saves You Time
If you’re not careful, social media can take over your life. Whether or not you reply to every email or message directly, it can still be time-consuming. So much is involved: copying and pasting not just on one platform but on several, reviewing the responses, forwarding the comments to the appropriate party, and answering questions. Think about it: the bigger your business becomes, the more you post and respond. Before you know it, you’re drowning in social media with little time for anything else.
Social media is necessary for growing a business nowadays; you can’t do without it. It’s the way the world communicates.
White labeling involves creating captivating content and maintaining a solid online presence.
White Label Writing Saves You Stress
Writers love to write. However, writing is intimidating for many, and some even find it stressful. For this reason, white labeling writers offer an attractive solution. Quill’s white label writers (or ghostwriters) deliver quality content that makes a business shine, resulting in more customers and repeat business.
Just about any website has a blog where you’ll find all kinds of posts that discuss some aspect of the business, using keywords to enhance SEO, and then linking to the company! While the information is related to the product or service, the writing is polished and free from copyright infringement, with no hands-on in-house writing. The reader now has contact with the company.
You can do all of the writing yourself if you have skilled writers on your team, and if so, you could white label in-house. However, because it is so specialized and time-consuming, you would be surprised how many businesses rely on someone other than an associate to research and write blogs.
Revision Keeps You in the Driver’s Seat
An advantage of white labeling is that the business can review the article, request revisions, and ensure content approval before publishing rather than hiring byline writers. In this way, if any information is missing, it can still be added.
When you look at it this way, there’s no reason to struggle through creating a blog post.
White Labeling Saves You Money
Hiring in-house talent is undoubtedly expensive. Knowledge, expertise, and skills cost money. However, you can save money by white labeling. There’s no overhead, no healthcare, no paid time off, and no insurance, saving your company a bundle. And you pay a flat fee for the article, whether the written piece takes an hour or all day.
Your Team Benefits from White Labeling
Third-party marketing services, such as writing, answering emails, and responding to comments and questions on social media, benefit not only you but also the person providing the service. How? Some individuals cannot travel to an office for work. It could be a single parent, a physically disabled person, or even an elderly individual. Being a white label worker can make the difference between working and being unemployed.
Consider how many people lost their jobs during the pandemic. Stores and restaurants closed, and many small and large businesses laid off their employees. Suddenly, employees with rich work histories found themselves unemployed.
Now consider white label workers. They are employed, often work from home, set their own hours, and have the advantage of being productive, which keeps their household afloat. The unemployed suffered untold hardships, including depression and long waits for unemployment benefits, while white label workers maintained their workloads and provided for their families.
Quill Marketing specializes in while label social media. Not only do our writers have experience, but they also love what they do; they view it as a privilege to make your company shine. Our team does all the heavy lifting; you reap the benefits.
Would you like to grow your business? Could you benefit from less hands-on work while your company grows? Contact Quill today.
Partnering with you to help you grow your business is what we do.