White page marketing is an effective tool for brands to educate readers on a specific topic. It is an essential tool in the arsenal of any business’s marketing strategy because it targets customers and other businesses. Businesses can conduct their white page marketing in two main ways: inbound and outbound. Both methods reach the goal[…]
There was a time when white page marketing was all about having published white papers, but that is no longer the case. While developing white papers that provide overviews of products and services is still incredibly important, there are now even more ways to put white paper marketing to use. Thanks to technology and innovation,[…]
Running a small business or personal brand isn’t easy. It takes a lot of time and effort to keep up with all the different aspects. And if you’re spending too much of your time writing blogs or other marketing copy, the rest of your company could be suffering. With white paper marketing, however, you can[…]
All too often, blogging and white page marketing are thought of as the same thing. However, they actually are pretty different. Some businesses use one or the other, and some benefit from both. What is the difference? Check out this guide for a comparison! Blogging Blog posts are meant to be short and engaging. They[…]