Marketing Strategies for the Digital Age

Marketing Strategies for the Digital Age

In the digital age, consumers find themselves bombarded with information. To make sure your message reaches them, you need unique marketing strategies. According to Forbes magazine, there are three metrics necessary for incorporating clear business objectives into digital marketing: awareness, sales, and advocacy. If your company is considering expanding your marketing campaigns in the digital[…]

Where and When to Look for a Change

You’ve developed a blog for your business, and now you’re waiting for results. Blogs draw results slowly, building an online presence over time, but you should be able to tie your keywords, topics, and content back to your products; and services’ performance. Sometimes, it may feel like your blog isn’t working, but you should always[…]

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How SEO Can Lead to a Growing Business

When you Google “search engine optimization definition” it reads, “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of the results returned by a search engine.” So, now you know what it is, but how can SEO grow your business? Everybody is[…]

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7 Strategies to Turn Your Readers into Customers

Business blogging is becoming extremely useful and even more popular. With businesses realizing how much blogging can impact their bottom line, there are more and more people trying to get into the blogging game, hopeful that they can reach out to more customers. One major question that bloggers have is this: how do I turn[…]