Marketing Strategies for the Digital Age

Marketing Strategies for the Digital Age

In the digital age, consumers find themselves bombarded with information. To make sure your message reaches them, you need unique marketing strategies. According to Forbes magazine, there are three metrics necessary for incorporating clear business objectives into digital marketing: awareness, sales, and advocacy. If your company is considering expanding your marketing campaigns in the digital[…]

Blogging for Profit: When to Monetize Your Blog

For many people, a blog is fun, therapeutic, and informational. However, there is so much more to blogging than writing a few random posts. Many people write blogs for profit, and you can do the same. There are several points to consider before you attempt blogging for profit. Without these steps in place, you may[…]

Tips for Effective Holiday Marketing Campaigns

The 2016 holiday season is rapidly approaching and if you are a retailer without a holiday marketing campaign strategy, you need to create one quickly!  Here are some tips to help you help you edge out the competition and boost profitability.   Start Now (You’re Late) One of the vital factors to running a successful[…]

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Why Email Marketing Campaigns Are Highly Effective

Photo by Lauren Mancke on Unsplash Many people think, and will tell you, that email marketing campaigns are behind the times and useless. This is simply not true.  Email marketing campaigns are actually still one of the strongest marketing techniques in use. Those who use email marketing campaigns effectively know the “secrets.” It’s Personal A lot of people[…]

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Ten Statistics About Blogging

Blogging is still, and will continue to be, a key tool in getting traffic to your website. The blogosphere is rapidly changing and, as the saying goes, “Out with the old, in with the new,” is something every blogger should take very seriously.  We are over three-quarters through 2016 and here are ten statistics about[…]

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How SEO Can Lead to a Growing Business

When you Google “search engine optimization definition” it reads, “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of the results returned by a search engine.” So, now you know what it is, but how can SEO grow your business? Everybody is[…]

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How to Set Expectations With New Clients

So much time and effort goes into business development and gaining new clients…why throw that away with false expectations coming from both parties? Setting and managing expectations is one of the most important aspects of developing a healthy relationship with clients. That brings us to this question: How do you manage your clients’ expectations while[…]