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Hiring white label social media marketing is a big decision. You’re putting the success of your social media in someone else’s hands. The hope is that they are true experts who will take the burden of figuring it out on your own off your shoulders. However, there are a lot of different firms out there to choose from, which means you should have a good idea of what to look for.
Before you decide on your social media firm, check out these 5 must-ask questions.
1. What Is Your Experience with Our Industry?
Some social media firms will have a niche in which they excel. Then there are firms that handle a little bit of everything. Choosing a firm that has at least some experience with your industry could be helpful. However, there is also nothing wrong with a firm you love that is willing to try. You can always test the waters to see how they do.
The value of choosing a firm experienced in your industry is that they likely already understand various concepts and challenges. They probably know some of the lingo. It’s often easier to create tailored strategies and content when they have some familiarity.
Don’t be afraid to ask for examples and evaluate previous work. This can give you an idea of their skills.
2. What Services Are Available?
You can’t just say you want social media marketing white label services and call it good. Obviously, the firm you hire will need some more specifics. As a customer, you will need to know what you are getting for your investment in their services. Some firms have a set list of services, and others will tailor packages to your needs. But you don’t know what they offer or how the services work unless you ask.
Social media management can include a lot of different services:
- Content creation
- Strategizing
- Analysis and reporting
- Social media advertising
- Comment or message management
These are some of the major things, but the firm may offer unique options as well. Get to know the full scope of services to ensure it will meet your needs. Find out if this works with your goals and whether there are bundled services or customizable packages.
3. How Do You Measure Success?
We all have different views of success. It’s important to have clear communication and expectations going both ways in this type of relationship.
There are metrics as well as key performance indicators that work to assess the effectiveness of social media campaigns. An experienced firm will have a strategy and process in place that covers their tracking and reporting mechanisms.
The point of this question is to ensure you understand their tracking so you can be on the same page. If you want specific metrics, this is a good time to ask about them.
4. Are There Client References Available?
Most firms have clients who have approved their content or their references for use. This comes from successful working relationships. Social media firms generally have a portfolio where they can show you examples of work as well as customer testimonials or references. Ask for these and look for consistency and positivity.
5. How Do You Stay on Top of Social Media Marketing Trends?
Finally, a firm that refuses to keep up with trends is eventually going to phase out. This world is constantly changing, and the firm will have to adapt to it. Ask how they stay informed and how they respond to changes as new trends come to light. A proactive approach is always best!
White Label Social Media Marketing with Quill Marketing
Looking for an experienced company that tailors their approach to your needs? At Quill Marketing, we are proud to provide your white label solutions to meet your goals. Contact us today to get started!