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Are you looking for the latest SEO tips? Most people are. Even people with well-established, highly successful businesses can sometimes struggle with SEO. Optimizing your position in search engines is a complicated task. If your struggling with this, you know how frustrating it can get. Sometimes, the process of increasing website traffic can feel like an impossible task. Before you give up, though, make sure that your website has these six essentials.
1. Easy to Read Content
Of course, keywords are important, but you can’t make keywords work for you without readable content. Within different industries, it’s easy to slip into using jargon, common acronyms, and other types of shorthand. These shortcuts are great time-savers within your field but are often difficult for others outside of your field to understand. If your customer base won’t understand industry jargon, it’s best to stick with more common phrases. Furthermore, to simplify your content, refrain from using overly long phrases and difficult grammar. Here’s one of the top SEO tips: Ask someone outside of your line of work to read your content. If he or she can understand it, then you’ve got a great start.
2. Images
The best SEO tips will always mention images at some point. Why? Long blocks of text can look intimidating. If you don’t break up the text with headers, subheadings, and similar tools, people won’t stay on your site for very long. Images provide the best way to keep your site interesting. Furthermore, you can use your SEO keywords in the alt texts for those pictures.
3. User-Friendly Navigation
Keep it simple. You don’t want to lose a potential client because he or she got tired of looking for the “contact us” button. Make sure your website has a clean, simple homepage with easy-to-follow navigation. The longer people stay on your website, the closer you’ll get to the top of the search results pages. Therefore, make sure that your readers enjoy the experience of being there.
4. Call to Action
Your content should include calls to action. SEO tips often mention getting attention, but some neglect to mention that you’ll need to keep that attention and ask your reader to make the next step. A potential client has read through your website. Now what? Should that person buy your product, join your mailing list, or contact you for more information? The call to action (CTA) gives your readers a psychological nudge in the right direction. Once you’ve provided the CTA, provide a clear pathway, such as a link, for the reader to complete the action.
5. Long-Tail Keywords
Not seeing enough search engine attention? Your keywords might be too short. Try experimenting with longer, more specific keywords. Shorter keywords will put you on page two or three at best. Long-tail keywords provide your audience with some specifics, and you won’t face as much competition for the top spot.
6. A Blog
When it comes to SEO tips, blogging is indispensable. Did you know that blogging can give you 97% more clicks to your website? Blogging gives you credibility. When you consistently post relevant content, you show your clients how much you know about your field. You also get regular opportunities to work with new keywords, broaden your audience, and provide in-depth information about your products and services. Blogging is one of the best ways to boost attention to your website.
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