Publishing content should be part of every organization’s outreach strategy. Creating meaningful content helps engage your customers and create a loyal audience to your brand, products, or services. You’ve worked so hard to find those customers, and dynamic content is a great way to retain them. However, if you’re creating content that no one can find, what’s the point? It’s a shame when companies and other organizations work hard to write articles, shoot videos, and post on social media but have little to show for it. That’s because they’re not approaching SEO properly.
The Point of SEO
SEO is essential because it increases the visibility of your website, advertisements, and company information. It gets your name out there by ranking your articles or website higher in search results. It’s common knowledge that getting on the first page of a search engine’s results is a major boost to business. The chances anyone will click onto your site after the first page are drastically lower.
How Search Engine Optimization Works
Companies use various strategies to improve their search results. After all, SEO stands for “search engine optimization.” What we’re trying to do is make content that touches on certain phrases and design that optimizes how it will rank in search results. SEO uses keywords, meta descriptions, images, internal and external links, and other factors to rank quality content. When something you create has more components integrated into the content, it will get better results.
Better SEO Equals Increased Engagement
When you execute an SEO strategy well, you’ll see improvement in how many views you’re getting on your site. More views increase the chances of a customer purchasing a product or service you’re offering. Better search results also up the odds of new customers finding your site and learning about your business. SEO also helps keep your audience engaged because they’re quick to find and see the content that you’re publishing.
There’s a lot that goes into SEO success. Not only do you have to structure your content in specific ways to hit key criteria, but you also have to meet a certain publishing cadence to stay relevant. Marketing firms spend a lot of time and money understanding search algorithms and what makes a successful piece of content.
Quill Marketing has been helping companies and other organizations understand SEO and craft quality content for years. If you need help improving your search results, contact our team today to hear what we can do.