Press releases are a vital part of any digital marketing strategy. It is designed to generate awareness for your small business. Whether this is to announce a new partnership, business venture, or product, a well-crafted press release can bring attention to your company and get your services in front of the right people.
At Quill Marketing, we offer uniquely crafted press release services. Whether you wrote one on your own that you want to send out, or prefer our team of writers to craft one, there are many ways to get your exciting news out to the masses.
What’s the Difference Between a Press Release and a Newsletter?
If you have a monthly newsletter, you might be wondering if it’s worth using a press release to make an announcement. The answer is yes. Newsletters cover a wide variety of subjects, not limited to recent blog posts, company news, and local events. A press release, on the other hand, is tied to a specific subject.
Furthermore, they get more widespread exposure, which gets your product in front of new customers. Newsletters are sent out to an already established customer base, so you don’t get as much exposure as you would with a well-crafted press release.
Benefits of Using Press Releases for Your Small Business
A press release offers several advantages for your small business:
- Cost-effective, as they can be picked up by other news sources for free. This means you get out in front of a larger audience.
- Increases website traffic. All press releases contain company information, including a link back to your website. However, the more website traffic you receive, the higher Google will rank you in their algorithm. This could lead to more conversions and generate more business.
- It helps build your credibility as an expert in your particular industry.
- Builds relationships with other publications and media relations.
- Easily shareable on social media, which can also help get your company in front of a larger audience.
What to Include in a Press Release
As mentioned above, a press release is usually tied to a specific topic. However, there are several rules of thumb you should remember when crafting one:
- Create an interesting and unique title. Remember, you want your press release to stand out among a sea of reporters’ emails.
- Convey the value of the announcement, including the 5 Ws (who, what, when, where, and why). Exclude the fluff and get right to the point.
- Include contact information, including media name, email address, website, and company background info. It’s also important to include whether or not the press release is available for immediate release.
Do You Have Exciting Company News? Contact Quill Marketing to Craft a Press Release
Press releases are an integral part of your small business’ success. At Quill Marketing, we will either take your existing releases and send it out to our media contacts or work with you to craft one on your behalf. Send us an email at hello@quillmarketstg.wpenginepowered.com to get started.