Planning a Successful Blogging Strategy for the Holiday Season

Adjusting your blogging strategy during the holiday season can help increase traffic to your website.
Photo by Anete Lūsiņa on Unsplash

The holiday season is here, and if you’re a business owner, it’s the perfect time to adjust your blog marketing strategy. Blogs are an important part of marketing. They help increase traffic to your website and provide valuable information to your audience. However, the holiday season changes consumers’ internet browning habits. Certain topic searches, such as information on shipping times and a timeline of sales and important events, increase during the holiday season. Furthermore, since many people are off work, people spend more time browsing the internet and social media. This means you have an opportunity to reach a wider audience than ever before. Adjusting your blogging strategy can help keep your customers informed and increase traffic to your site. 

Here are some tips for adjusting your blog marketing strategy this holiday season (and why it’s important):

1. Create a Content Schedule 

Before the holidays, you had the time to post a blog a week. Now that availability has changed. When developing your new blog strategy, make sure you account for your own time off, as well as any co-workers you may have to cover for. The holidays are often a stressful, busy time that requires all hands on deck, so scheduling your blog content ahead of time – and to go live on pertinent dates – is an essential component of success. 

2. Recycle Existing Content

As noted above, the holidays are busy – so what better way to maximize your time than by recycling old content? Update existing blogs with new information. For example, if shipping times or processes have changed from last year, update your old blog with this new information. This can yield many benefits with Google. 

Google is always crawling the internet for new information; however, they want that information to be high-quality. Google is only going to want to show content that an audience will find useful. As expected, the older a blog post is, the more likely it is that Google will find not find it useful or share it with your intended audience. By updating your old blog posts, you’re giving Google something new to crawl and index, as well as providing valuable information to your customer that is pertinent to their search activity. 

3. Use Social Media to Your Advantage

Social media use increases over 70% during the holiday season, meaning this is a resource you should take advantage of when adjusting your blogging strategy. Blogs that detail recipes, sales, shipping, and company info are sure to get more traffic this holiday season, as these are the topics people are searching for the most during this time. Your blog is an excellent resource to provide this information. 

Plus, the more people who click on your blog post, the better your internet search ranking will be. The more often someone visits your website, the more it signals Google that your company must be an expert on that subject matter. That means they’ll be more likely to provide your website in top search results when someone Googles a specific question or product. 

Contact Quill Marketing For Help on Your Holiday Blogging Strategy

Developing a blog strategy during the holiday season doesn’t have to break the bank or require a lot of time. Knowing what people are searching for and how to capitalize on it is just as important at this time of year as every other time. If you’re a small-business owner who needs help with your holiday blogging strategy, the team at Quill Marketing can help. Email us at [email protected] to learn more.