We hear “I hate writing” all the time, but it’s necessary for marketing. White label blogging is your ticket to taking the stress out of writing.
What makes it so hard? Whatever the subject, writing about it isn’t everybody’s thing. Some people are natural wordsmiths. The words seem to flow easily, while others sit and stare at the blinking cursor kiss of death.
If a business has a writer on board, that business is lucky. But if not, finding a good writer is essential to engaging content, and if your blog isn’t engaging, then why bother? It’s not going to further your cause if no one is reading.
Finding a skilled writer helps you understand what makes writing so difficult for so many.
Fear of Perfection
No one wants their written words published unless they have confidence that they are a solid representation of their company’s strengths. After all, blogging is about selling. It’s about introducing the reader to what they have to offer and what sets them apart from other businesses.
What makes their product or service unique, and why should the reader care? You may know the answers already, but convincing the public is another matter. Let’s face it: if you type a subject into Google, a long list of pages will pop up; so which one do you choose? That’s where effective writing comes in. The ability to read, decipher, and mix facts with creativity makes the searcher click on their link.
Finding Good Ideas
Now, this is where the challenge enters the game. There are so many snippets and blogs; how does a writer use words to attract readers? It starts with brainstorming. Writers make lists of everything that comes to their minds. One question leads to another, and they eventually land on that one idea. And that idea leads them to another idea.
Researching
You have to enjoy perusing the internet to participate in effective research. Research involves lots of reading and collecting ideas and facts, then spinning those ideas into original content.
No one wants stale content, but that’s what you get if you merely reprint what’s already out there. Taking information and knitting it into fresh, readable, helpful content is a skill; not everyone can do it, which is why people are frustrated by writing.
Shaping
A reader can look up anything online. The links take them to other websites. It’s a rabbit hole, and before they know it, they almost forget what they were looking for in the first place. The ultimate question for the reader is, “Why should I care?”
A skilled writer can stick to the subject and not wander.
So let’s say your company needs targeted marketing. That’s where the blogs come in. It’s the “what and why.”
How does your product or service help improve people’s lives, and why should you hire a writer? Because there’s a difference between someone who writes and someone who’s a writer. That may sound funny, but someone who writes takes the subject, looks at a few websites and then rewords what they’ve read – enough to get by so the plagiarism police don’t come calling.
A writer is someone who is passionate about the subject even if they aren’t. A true writer can take a topic they know nothing about and excite you. So the writer knows nothing about fuel filters? That’s okay; by the time they finish writing the blog, you’ll want to know more, and that’s what propels the reader to click on the link to your website.
In today’s overloaded schedules, not everyone has time to research, much less pull out the important stuff and shape it into a compelling argument for your company and your products and services. But that’s the job of the writer: to save you time and make you look good, which ultimately saves you money.
How White Label Blogging Experts Can Help
White label blogging is freedom. Someone writes the blog, and you can use it as your own. The blogger gets paid, the public gets served, and it propels your business forward.
Time itself is limited. Don’t waste time writing if that’s not your thing. Hire professionals with the writing chops to make your business shine.
Save your time, energy, and frustration, and let white label blogging do the rest. Quill is your go-to white labeling service; we write, so you don’t have to. We hire the best of the best. Forget the rest. Give us a call today.