Marketing has continuously changed over the years. With various technological improvements and different ways through which the end message can reach the customers, it seems as though no method of marketing can remain in the public domain without quickly becoming obsolete. So, looking to the future, what are the most popular and innovative marketing trends, and how can you use them?
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Location-Based Marketing
With a simple pop-up notification allowing apps to use your location, location-based marketing has never been so convenient and effective. Even a simple “restaurants near me” search on Google pulls up the best results within specified parameters. Pinning a location to your business is a very important tool.
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Facebook’s Person-Specific Marketing
When marketing toward a very specific demographic, Facebook allows you to enter requirements – location, age, gender, ethnicity. Then, specified ads are sent to the timelines of those who fit those requirements rather than to everyone who uses Facebook. This is a great way to access a very specific niche within a huge customer base.
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Built-In Functioning Ads
Instagram does this very well. They insert ads into your timeline by disguising them as if they’re simply pictures posted from a user you follow. The layout of the ads is no different than that of the other photos, and instead of disregarding the pop-up banner ads without even looking at them, the built-in ads catch you by surprise and make you think about the service or product on display.
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Video Ads
With the development of Vine – and the prevalence of videos in multiple social media platforms like Facebook, Twitter, and Instagram – the popularity of video advertising is going through the roof. A picture may be worth a thousand words, but a video is worth a million. It’s the same idea as a commercial, but in places that you wouldn’t expect.
As you can see, changes in the marketing industry are coming from advancements in technology. More often than not, it’s easier to disregard the new technology and stick with what you know, but I assure you that this is the wrong way to go about marketing your company. The worst thing that you can possibly do for your product or service is let it die on obsolete platforms and in outdated technology. Progress with the time and innovate accordingly!