Posting frequency is a hot button issue today. You don’t want to drown people in updates, but if you don’t post frequently enough, you’re not going to build a following. Be on the lookout for these six signs that you should increase your posting frequency.
1. You don’t have much of a backlog
When your site is just starting out, you’re not going to have that many pages. Your social media accounts, for obvious reasons, won’t have that many posts either. Increasing your posting frequency for the first few months will quickly boost your backlog. By doing this, your viewers have more to see when they click to your site. When you offer more to view, you increase your chances of viewers hanging around, and telling their friends.
2. You’re not getting comments
Comments are golden in the social media and blogging marketing. If you’re not getting comments, it means that you’re not building material that your audience engages with. It can also mean that you’re not building a following. Sites with more comments have more engaged communities where opinions can be exchanged. That’s what keeps people coming back for more.
3. Check your landing pages
Posting frequently can keep people coming back to your site. When you’re viewing your site’s stats, make sure you’re seeing how people arrive. Someone who happens across your post, usually stumbles on it through another link. This could happen through a search engine or a social media post. Alternatively, when someone is following your blog, they usually search for it directly.
4. You’re falling below recommended minimums
The upper limit of social media reach is the subject of many debates. Yes, there comes a point where you’re going to flood your follower’s feeds. However, exactly where that point is, remains mostly subjective. Fortunately, there is some agreement on the minimum posting frequency for major platforms.
Facebook works best when you’re posting two updates a day. Twitter, three or more updates a day. Pinterest, ever the unique one, needs at least five posts a day to thrive. How you space them out and handle them is up to you, but these needs do exist.
5. You’re not hitting your SEO goals
One finely crafted blog post with a series of equally well-crafted tweets can really boost your SEO performance. If you’re only posting a few times a month, however, that might not be enough to see the results you want. If you’re aiming for “front page of Google” for those highly coveted keywords, step up your game. There’s going to be a lot of competition. Increasing your posting frequency (as long as your content remains high quality and not spammy) can help you close that gap.
6. Muli-part posts experience drop off
Some topics are too broad to be covered entirely by one post. That’s where multi-part posts are great. If you’re seeing a big decline in your hits between parts, you’re probably waiting too long. The trick to keeping an audience engaged across multiple posts is to strike while the iron is hot. Get the most from your in-depth posts by keeping your posting frequency up.
How does your posting frequency measure up
If you do not see a lot of comments, if you’re not keeping high engagement through multi-part posts, or you’re not reaching the standard minimums, these are signs you should increase your posting frequency. Posting more often can increase audience loyalty, and brand recognition. So post more! It can make all the difference in the world for your SEO and your follower count.