maximum readership
The key to writing a successful blog that promotes your business is maximum readership. To improve readership, it’s important to narrow the subject matter. This makes your ideas easier to read and maximizes the readership of your blog. Today, many business owners make the mistake of covering a broad range of topics confusing the reader. Unfortunately, this often results in the blog being buried online among the competition of simpler, more direct sites. The purpose for our blog today is to share the ins and outs of narrowing your subject matter and attaining maximum readership.
Niche Target Audience
Narrowing your subject matter begins with finding your niche target audience. First, you need to set your niche, and then target your audience. For example, if you own a photography site, you could simply blog about photography, or could narrow it down even more. A niche target audience in this group could be weekend photographers, wedding photographers, or beginner photographers. By focusing on a niche target audience, you naturally narrow your subject matter and thus improve your maximum readership.
The opposite of this would be focusing on multiple photography topics. While you believe you are reaching a wider audience, only some of your blogs will appeal to certain groups. Without a consistent readership, your following will dwindle and your blog site inevitably suffers.
Niche Blogging
Now to take it one step further; a blog that focuses on a niche target audience, within a target market, has proven to be a highly successful blogging strategy. This technique of blogging is known as niche blogging. Niche blogging has been established to foster a stronger relationship between a brand/blog and their readers.
A terrific example of this blogging style is ” Nerd Fitness,” a blog written by Steven Kamb. Nerd Fitness targets “desk jockeys, nerds, and average Joes who want to level up their lives,” a niche target audience within the fitness market. Nerd Fitness generates its revenue from online product sales and has over 50,000 subscribers. Blog traffic for Nerd Fitness may be lighter than a general fitness blog. However, by providing consistent, informative, content to their niche target audience, Nerd Fitness has been able to obtain loyal readers who return regularly to read blog posts and make purchases online.
An additional advantage to niche blogging is the ability to apply niche keywords and keyword phrases to blog posts regularly. It is important to remember to use keywords and phrases that the niche target audience can relate to. This advantage helps with SEO and encourages search engines to pick up the blog making it stand out from competitors.
Narrowing subject matter for maximum readership gives your blog the boost it needs to stand out among competitors. Niche blogging not only improves SEO and the quality of traffic to the blog it is the secret behind consistently driving revenue. Being able to send out a clear picture of who your customers are and how you can fulfill their needs is a successful way to write a blog and brand the blog as an industry leader.