Having an attractive website and optimized on-page content will not lead to paying customers if you are failing to engage your target audience. Have you spent a lot of time and money building ways to market your business, but wondered why you aren’t gaining sales? If this is a question you have recently asked yourself, chances are that you are not effectively delivering quality content to your target audience. Target audience blogging is one of the most effective ways to develop lead generation. But it is only effective if it is done right. Here are 5 signs your blog is missing your target audience:
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Low Page Views
Page views are one way for your business to analyze user engagement. If your page views are low, it means your blog is lacking traffic. There are a few different reasons you might have a low number of page views. Sometimes, your audience isn’t reading your blog because they can’t find it. Ask yourself, are you using target keywords and search queries relevant to your industry? Besides not being able to find your blog, your content or blog title might not be compelling or clear. Other issues can be related to search engine optimization or how your blog is formatted.
Low Average Time Spent on Page
Target audience blogging aims to provide useful, interesting, and entertaining content to people who are looking for information about what you sell. Once your audience arrives on your page, you want them to stay there. If your average time on page metric is low, your blogs are not effective. As a rule, anything less than a minute means your users are not engaged. Analyze your blogs that are showing high time spent on the page and pay attention to what kind of content is performing best.
Not Generating Leads With Your Target Audience
Your website is a source of lead generation. Content marketing does sales work for your company if it is engaging the right audience. If you are failing to generate leads from your website, you are likely missing your target audience.
Content Isn’t Ranking
Content that is ranking high on search engine results leads to free organic traffic. By using phrases and keywords that relate to what your company is selling, your content will rank high. When your content ranks high, you are delivering your content to those searching for what you have to offer. Additionally, if your content is not effectively optimized, it won’t reach those searching for your products and services.
No Social Engagement
Social sharing is the benchmark for effectiveness when it comes to quality content. When potential customers are engaging your social media posts (liking, retweeting, commenting, following) it means what you are talking about is relevant and interesting. Sharing your information is the most desirable interaction for your business besides an actual sale. Failure to take social media seriously can be detrimental to your business. If you do not have social interaction, you are not resonating with your target audience.
Understanding the components of a successful blogging strategy is paramount to your business. Focusing on target audience blogging will make your strategy stick and lead to optimal success.