When companies in the past would focus on their marketing strategy, the content was never one of their main concerns. Now that it’s becoming more prevalent to business owners and companies, content is more of a top priority. Not only does content marketing help promote how knowledgeable your client’s business is, but it also provides higher awareness of their company by potential customers. To help create effective marketing, we must keep up on the popular trends in content marketing.
1.) Create Content That Is Relevant
When potential customers are reading your clients’ content, they want to read something that relates directly to them. This is why it’s essential to create content relevant to the topic they’re originally searching for. When someone is using a Google search, it’s usually because they’re searching for an answer to their specific question. They’re also working to find the solution to their problem. Help them find it by being clear and direct when answering their questions within your writing while also giving them extra details.
2.) Be Personable With Your Writing
When reading different blog posts or content, it’s nice to know there’s an actual person on the other side of the keyboard writing to you. This is what customers search for when reading the articles your clients’ business posts. They want to feel as if they are personally being told the solution to their problem in a relatable way. Don’t be afraid to use words like “I” and “we” in order to encourage this.
3.) Utilize Best SEO Practices
Your clients’ potential customers need to find their company and blog posts somewhere. This is why proper SEO optimization is a popular trend in the content marketing world. So, it’s considered many people’s top content strategies. Make sure you’re utilizing your content to its fullest advantage. Here a few ways to keep up with the best SEO practices:
- Don’t use too many run-on sentences
- Use relevant keywords
- Include internal links in your posts
4.) Add Pictures and Visual Content
Though your written articles may be entertaining and informational, they sometimes aren’t enough. You’ll want to add pictures or graphics to your writing to keep the reader’s interest. This is known to be a common trend among different blog posts, as readers can add a visual element to their reading experience.
5.) Build An Effective Content Strategy And Schedule
This is one of the most popular content marketing trends happening right now. People aren’t just writing and posting their articles whenever they feel like it. They are taking time and dedication to create the best type of posts. Then they schedule them to post at the most effective time or date they know their target audience will view them.
Staying Up-To-Date On Current Content Marketing Trends
Like many different marketing trends, content trends are always changing and shifting. It’s essential to stay up-to-date on these by remaining informed and knowledgeable about what’s happening in the marketing world. At Quill Marketing, we always work to make sure blog posts are staying ahead of the game. Contact us today to learn how we can help keep you and your client’s company up-to-date on various trends.