Photo by Aidan Hancock on Unsplash
White labeling for blogs is a mystery to many, and it makes sense that it would be considering it’s foundation. White labeling is when one company produces something – usually a larger manufacturer – and that same something is then reproduced by another company that presents it as if it is, and always was, their own. So for example, when you go to the grocery store and see that store’s individual brand, usually cheaper than the name brands, there’s a very good chance that their product was actually produced by a completely separate organization.
Why would a company want to do this?
Well first of all, they may not have the resources necessary to run a full production of their own, but they may want to offer products on their own shelves. Grocery stores have shelf space, and depending on the reputation and size of your company, the pricing varies for the value of that space. So not only are the grocery stores taking the risk of their white-label product not selling, but they’re also forfeiting potential profits from other companies.
Second of all, white labeling for blogs is a great option for newer companies. It’s essentially outsourcing to an expert producer to help you better develop your service/product. In a loose correlation, white-labeling can somewhat be represented by what we do for you. We write your blogs, assuming your perspective, using techniques that we know are effective, in an effort to help you sell what you have to offer. White-labeling is a savior for many, guaranteeing a reliable outcome.
Why wouldn’t a company want to do this?
Well, depending on the product/service and the way that the company markets it, there may be a certain level or required individualization of products, meaning that a generic good wouldn’t cut it. If you have a unique product that requires a different method or level of production, there’s a good chance that white-labeling wouldn’t be the best option for you.
In summary, white-labeling can be a great option for your company if you’re looking to brand yourself without having to deal with the means of production, but it’s not always the best option. Along with any form of managerial business, the pros and cons must be weighed in order to subjectively decide which option best fits your company.