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Are you looking to reach a wider audience? While creating good content is important, it does no good if no one sees it. Your SEO ranking is what gets you to the top of the search engine results when certain keywords are entered. Creating content that will rank doesn’t have to be difficult or time-consuming. Here are a few tips on how to make your content SEO-friendly.
Be Original
SEO is all about originality. If you are putting out the same content that everyone else has, search engines are going to drop you down the list. Creating new content is worthless if it’s not going to be original enough to stand out from the rest. It’s okay to get ideas from a different source. However, it’s your job to give your audience a new, unique perspective on those ideas. Being original is important when it comes to making SEO-friendly content.
Include Keywords
Keywords provide a great indicator of what your post is about. Including keywords throughout your content helps audiences find your post when those keywords are searched in a search engine. However, make sure you are not sacrificing the quality of your content just to include more keywords. Keywords should be added in context with the right amount of balance with the rest of the text.
Make It Structured
The way you structure your content matters for SEO rankings. A clear structure that includes headings and paragraphs is what search engines and users prefer. Headings are crucial. They help search engines get a quick overview of your content. Simply adding H2 headings throughout the text at relevant points can help boost your ranking. It’s also good to include your keyword in at least one heading. Search engines prioritize keywords in headings, so this is an easy way to get your page to rank higher. When you want to create SEO-friendly content, make sure that it is structured.
Include Internal and External Links
A great way to prove your authority on a topic is with links. Placing internal links in a logical sequence throughout your content helps your audience gain additional knowledge while proving your expertise over the subject. Internal links also help search engines to understand your key topics, and they can boost traffic to other pages on your website. External links or outbound links help to further support your content. Adding useful links to sources that have bigger credibility can actually help your content’s SEO rankings.
Creating SEO-friendly content is not only simple but incredibly beneficial. If you want your website seen, try out these few tips to create SEO-friendly content. At Quill Marketing, we make SEO our full-time job. We keep up with the rules and best practices for SEO to ensure our clients get the highest rankings possible. If you are ready to get your client’s page to the top of the rankings, contact the professionals at Quill Marketing today!