They key to a great blog isn’t necessarily the content, but rather the attention-getter. The content doesn’t matter if no one’s reading the blogs. Keywords are essential to your success. Today, we’ll give you 5 amazing ways to find great keywords.
Photo by NordWood Themes on Unsplash
- Look at your products, and find keywords that surround them. If you want to attract attention to your product or service, you must draw people in from all related areas. You should do two things with this information: rig your blogs to include a couple keywords as many times as you can without it sounding too weird (don’t try to include every single keyword that you think of, keep it to one or two), and make sure that a direct link can be formed between your product and the one that you’re using to gain attention.
- Keywords are great, but they only work if they’re simplified. What’s a word that someone would likely put into the Google search box? If you think that you have a better chance of emphasizing something other than your product directly either because of its unique name or the sheer nature of the product, then just make sure you keep it simple and effective.
- Don’t try too hard. This is a rule for both keywords and blogs in general, do not try too hard. If you’re weirdly enthusiastic or using an unnatural tone for whatever reason, people will always be able to tell. With keywords, just keep it relative to your product and make sure that it makes sense to the reader. This is a very simple idea, don’t make it too hard.
- Bounce ideas off of a coworker before you dive headfirst into the deep end. Two minds are always better than one. A great keyword should be something that is used repeatedly throughout a blog series, so make a concise and specific decision at the beginning and stick with it until the end in order to yield the best results.
- Become familiar with Google Analytics. This great feature measures traffic to certain sites. If you can compare certain keywords that either you’ve tried out or someone else has, you can easily see which ones received more visitors.
These are 5 easy ways to find great keywords. Just keep it simple, and keep it mathematic. You’ll be fine.