Photo by Corinne Kutz on Unsplash
Marketing agencies have it hard. It’s difficult to get new clients, especially in the competitive market that exists today. There’s a seemingly unlimited number of agencies for an explicitly limited number of companies that still need a partner. But don’t fear… We’re here to help. How do I find clients?
- Call, email, reach out in some way to anyone who you think may know someone or need the service for themselves. Who knows what connection you could make from a simple phone call.
- Do some door knocking, some calling/communicating to various companies in the area for whom you’d like to work. Most marketing is social media and website-based now so your possibilities are limitless. Start somewhere, aiming specifically at newer companies who may be searching for a marketing agency.
- Offer special products/deals. One of the best ways to get a new customer is to offer them something they can’t deny. That may, however, cause you to compromise on your initial pricing so that some form of trust is established. If you prove to be a legitimate company whose actions back up your words, they might just hand over their marketing aspect to you and tell all their friends about it. The importance of the first few clients cannot be understated. Once you have experience, use them as testimonies of your ability when talking to potential new clients.
- If you have experience in the field, which you probably do considering you have your own company, dig deep into your client history and your own experiences. Similar to the first suggestion, any sort of connection that you can revisit is worth it.
- Get to know people. A piece of business advice as well as life advice, you never know who your savior will be. You might be sitting next to the CEO of an up-and-coming business whose looking for a marketing agency, but you’ll never know until you ask.
- Use the internet. It is your best friend. Look at freelancing sites to see what people are searching for. If you give them enough incentive, they might just invest in your company.
- Lastly, but possibly most importantly, take risks. Don’t be stupid, but put yourself out there. When running a business, you have to be a little crazy for it to work. Seek out these strange channels and old connections that could possibly spark something great.
Signing off for now,
Quill Marketing