Your website needs a blog. You’ll get more leads, more clicks, and more conversions if you have one than if you don’t. However, keeping a blog takes time, and you want to make sure that you’re spending your time wisely. How can you make sure that you have a profitable blog content strategy? We’ve put together a list that can help. Take a look at the four content tips below, and if you have any more questions, the Quill Marketing team would love to talk to you.
Keyword Strategy
First, take a look at your keyword strategy. Make sure that you have a manageable number of keywords in your back pocket. How many keywords is a good amount? There is no magic number when it comes to blog content strategy. Just try to find the right balance. On the one hand, you don’t want so many keywords that you oversaturate your site. You’ll miss out on your full SEO potential, and Google may penalize you if it thinks that you’re stuffing your content. On the other hand, you don’t want so few keywords that they get watered down. Stick with a small handful of keywords. Once your keywords have served their purpose, you can always replace them with others.
Content Matters
Make sure, however, that you don’t make your blog content strategy all about your keywords. Sure, keywords matter, but so does your content. Too many bloggers ignore this part of the equation. They may put the keywords in the right places, but they don’t write content that people actually want to read. This is a mistake. When you don’t have good content, people leave your site right away, and Google’s algorithm will definitely notice. If you write compelling, professional content, people will follow your blog’s links to your products and services.
Consistency Counts
Your blog content strategy will also need consistency. Aim for weekly or bi-weekly posts. When you post regularly, you make yourself look professional and trustworthy. You also get the chance to use your keywords well. SEO isn’t a “one and done” effort. Search engines look for consistency, so when you put out relevant content on a regular basis, you’ll reap plenty of SEO rewards.
Blog Content Strategy
Need more help with your blog content strategy? Allow Quill Marketing to help. Our research and writing team can craft excellent content for your clients’ blogs so that you don’t have to do it yourself. Ready to gain some free time and notice amazing SEO results? Check out our available plans today.