How Often Should You Blog

Blogging is a great way to connect with current and potential clients but the question is, “How often should you blog?” It provides you with the means necessary to showcase your company and your own personality, which is almost always a key factor in clients’ decisions as to where to take their marketing portion of the company. That being said, 5 blogs a day is going to keep the clients away. No one wants to read the same blog 40 days a week. The goal of your blog should be to give your readers something that they look forward to, something that gets them excited when they see that you’ve published a new one. The best way to go about blogging is to aim for 1 to 5 blogs a week.  Some businesses can get away with more, but more isn’t always better.

Now that we’ve addressed blogging, which is one element of this process, start thinking about the supplemental forms of marketing like an email campaign. Email campaigns are usually pretty effective, but don’t loop them together with blogs. The layout has to be different, something that attracts the customer’s attention and stops them from sending it right to the trash. It also needs to be a lot shorter. An email should be somewhere from 200-300 words at the very most. These are sometimes frustrating because usually when people are checking their email, they’re dealing with other business matters and don’t necessarily have time to read 300 words of something inapplicable to them in that specific moment. Emails should be sent at most once a week, maybe even less. Do your best to include a special offer, or something that stops them from unsubscribing from the mailing list as well.

Why should I choose a blog over an email marketing campaign or vice versa? Well, I’m glad you asked. The best answer is to use a combination of the two, usually relating them to each other while focusing on slightly different topics. Avoid constantly reiterating the same information.

In conclusion, blog as much as you can without being obnoxious. Obviously, all of this is subjective to what your company is and how it operates. If you have 200 products or services, you’re undoubtedly going to be communicating more to your potential and current clients through these channels than a company that has 1 or 2. Don’t overwhelm your customers, keep them engaged and eager to read whatever you have to say next.

Signing off for now,

Your friend at Quill Marketing,

Luke Johnson