Search engines have specific algorithms that they use to pick up words and match them with an organic search. For instance, if someone is searching for a “lawyer,” depending on what type of practice you have, you will want to find all those SEO keywords and key phrases that an internet user would likely use to find you. Keywords are those things that describe your business or industry. They trigger search engines when they are ranking and classifying.
How Many SEO Keywords do you Need to Have?
Without search engines, the internet would be completely useless. It would be like going to the library with books everywhere and no way to classify them. So, although businesses might dislike all the hurdles that Google makes them jump through, if they didn’t have those hurdles, then the quality of an internet search would be less than useful. It isn’t about indiscriminately filling your website full of keywords and key phrases, nor is it about an actual “count” per se. Using keywords must be done in a specific way and with a frequency that is dictated by your word count.
It is all About How you use Keywords
You use keywords to trigger search engines, but that is not their only purpose. Keywords also have to be sensical and used in the right way. If they aren’t Google will rank you lower on an internet search. For instance, if you overuse your keyword, or use it in the wrong manner, Google can spot it. Over the years, Google has become very proficient at picking up websites that are cramming in their SEO keywords for keyword’s sake. And they don’t look favorably on it. If you are going to use keywords, you have to use them in the right way to make your content readable. They also have to give information to viewers who visit your page.
Why do you Need Good Content?
If you are using keywords just as words on a page, then it probably won’t increase your ranking. Keywords should be used on your website as a tool to give viewers credible information. If you don’t have good content, your viewer is not only going to bounce to another site to find what they need, but they will likely not come back. If you have a high bounce rate because you didn’t provide your internet viewer with the information necessary, Google will consider that low credibility. And it will not help your ranking – it might actually hurt it.
Keywords are the major tool that you have for your SEO ranking. But they only work if you know how to use them and you give viewers value-added for visiting your site. If you aren’t sure how to use keywords, then it is a good idea to let Quill marketing provide you with the content that gives viewers value-added, has them coming back for more and increasing your website ranking today. It isn’t so much about how many keywords you have but how you use them to get you noticed.