Photo by Thought Catalog on Unsplash
Search Engine Optimization (SEO) is either a marketing company’s best friend or worst nightmare depending on the helpfulness, relativity, and originality of your site/blog. Blogging is one major way in which you can drastically help your SEO. Google has an algorithm that essentially either promotes or demotes your site, attracting or deterring potential clients. With proper use of the SEO tool, you can turn a simple webpage into a viral company/post luring customers from all over the world. So how do you do that? How do you make your blog change from just another useless page into one that people can find easily, and seek out on the daily? First, start with these simple steps.
Use a title that summarizes your blog easily enough for everyone to understand. Lose the complex title that just adds words for the sake of it. No one googles, “Best methods of permanently losing weight without the impending possibility of temporary losses, yet permanent stagnation,” but they might google “Top 10 ways to lose weight and keep it off.” The more words that you add to your title, the less likely it is that it will match their search. But the more key words you use, the more likely it will be for them to have an identical search to what you’ve titled your page.
Simply have a blog. Blogging puts so much more information on your site. Even if it isn’t necessarily a company service or specialization, it provides your site with various info on multiple topics that people just might happen to stumble upon and then look to your company to see what else you offer.
Link internally when blogging. If you mention a topic that has already been covered in another blog, insert a link to that page, causing 1) more traffic to your site, and 2) making the current blog appear as informative as possible. SEO looks for the little things, like links, and images that supplement the writing. (See what I did in that last sentence)? If it’s an all around good blog, it will shift people from that specific topic to other topics and eventually to your company.
All of these suggestions are key if you’re wanting to cement yourself as a serious company. Just as with every other form of marketing, traffic to your product/business is the most important thing you can do. Once people know about you, who knows what they’ll do with that information or who they’ll tell. Get the word out by following the aforementioned steps.
Good luck, and as always, we’re happy to help you better your blog and your company.
Luke Johnson