Photo by Alejandro Escamilla on Unsplash
When budgets are tight, your clients’ first inclination is to cut marketing expenses. They don’t have to do this. If you can teach them to boost their marketing on their own, they won’t have to spend so much money on traditional marketing techniques. You keep your marketing clients, and they get to enjoy more traffic and higher profits! There are tons of different ways in which your clients can boost their own campaigns. Here are some of the ways in which you can start helping clients help themselves.
Email Marketing is Still Awesome
Although it has been around for so long, email marketing is still one of the best ways to market oneself. Your marketing clients don’t need to pay extra for this – they can get an email marketing service for free or for an incredibly low rate if they look hard enough. If you can do the research for them and recommend some awesome email marketing campaigns, their loyalty in you will rise too.
Teach Them About Elevator Pitches
An elevator pitch is one that makes the listener’s attention increase in intensity over a short period of time – rising like an elevator. Show your clients the advantages of these pitches when marketing their company or site. Moreover, teach them how to build some effective elevator pitches to use on their own.
Show Them the Perks of Local Communities
Most marketing clients tend to think big. All they want to do is expand their business and be a part of the larger, competitive industry as quickly as possible. Show them that their marketing efforts will give a far better set of results if used in the local community instead. Teach them that engaging in local activities like sponsoring a community cleanup or a marathon is the best way to instill the locals’ trust in their company.
Helping Clients Realize the Value of Teaming Up
To the average client, every other business in the area is the competition. This is a very wrong outlook to have. You should make an effort to ensure that your clients don’t have this mindset when they look at businesses in their area. Help them reach out to local businesses that aren’t in direct competition with their own and convince them to cross-promote each other to their customers. In time, your clients will learn to collaborate with the businesses and people they thought were the enemy. When they see the higher revenue generated by this simple act, their praise will fall on you because you introduced the idea to your client.
Build Their Network and Help Them Connect
Networking is the best way to help your marketing clients help themselves. As you may know, there is no better way to build a successful business than to connect with people in the industry. Helping clients can be as simple as introducing them to similar clients within your network and watch as they communicate and collaborate, all thanks to you.
Help Them Overcome Their Pride
Customer referrals are the best way to get more traffic inbound. Your clients don’t know that, but you do. Tell them to stop being too proud to ask their customers to spread the word. Almost all customers say that they would love to refer a store or a site when asked to! Pride and shyness are the only things stopping your clients from asking their customers themselves.
There are many ways in which you can help your marketing clients boost their traffic and their revenue. They probably don’t know about, or aren’t willing to try, these methods. It is your job to introduce them to the brave new world that is helping themselves. Doing this increases their loyalty to you and allows you to gain better traffic too, in the long run!