In today’s world, the idea of agency marketing is centered around online platforms and social media opportunities. While much attention is given to web-based opportunities, it leads one to ask: What did people do before internet?
Believe it or not, businesses found great success in marketing before the internet was even around. After all, the main purpose of marketing is getting your name out there – and there are plenty of ways to do that without using the internet.
While online platforms can provide many opportunities to spread your company’s name, let’s take a step back and look at some of the original strategies marketers took to grow their company without the use of the internet.
Photo by Piotr Wilk on Unsplash
Get involved with the community
No matter where you live, connections can help your agency grow in big ways. If you get involved in your community, you give your agency a better chance to find clients through those connections.
Most neighborhoods and cities will also offer advertising opportunities for businesses that help fund certain events. This is a great way to get your name in brochures, billboards, signs, banners, and other ad spaces across the neighborhood. If you can work alongside the community, there is a better chance that you can find clients and leads that will lead to a more successful agency.
Order business cards and post cards
Business cards are a must for anyone trying to grow their agency. Whenever you meet a lead or potential client, you should have something to give them that includes your contact and business information.
You can also leave your cards at local shops and business for people to take that come to those places. Whenever they see your cards there, you are giving yourself a chance to leave a good impression.
Postcards can be equally important yet serve a different purpose. If you want to grow your agency, you have to simply increase awareness. One of the best ways to do this is to send postcards out around your community. If you can create an informative postcard for people, there’s a good chance you’ll gain more clients.
Always be willing and ready to represent your agency
No matter where you are, there could be an opportunity for you to market and represent your agency. Whether that means endorsing a local sports team or meeting a group of friends to talk about possible opportunities, you should always be ready to get your name out there.
Although web-based platforms dominate modern marketing, there’s plenty you can do to grow your agency through the off-line. From cards to endorsements, increasing awareness for your agency can happen at any time. While social media and the internet can be extremely useful with marketing, much success can start with the basics.