Generate Leads With Blog Content

Thinking of starting a blog? If being an expert in your field of interest and generating leads is your objective, you should have a blog. There are so many ways a blog can help your business! So let’s look at some of them:

• You can increase your website’s traffic by blogging. With links and backlinks, it’s like holding up a sign that says, “Your answer is this way.” 
• Blog posts help build relationships with others and position the author as an authority. Those who have blogs often network with other bloggers, write for other websites, and include links to other’s posts, which can attract new customers.
• You can share blog content via social media. Engaging writing impacts the reader and is often shared with others, who keep it going by passing it on, and so it goes.
• The numbers of those reached through social media cannot be underestimated.
• Attract new customers: Blogging can help attract new customers who may have not heard of a business.
• Build trust: Blogging can help build trust with potential customers.
• Blogging can increase search engine optimization (SEO).

Leads = Potential Customers

Visitors can learn extensively about your business and the products and services offered through blogs. 

How about a few numbers to pique your interest? Did you know that 61% of online users in the US have bought something after reading a blog? 

As of October 2023, there were 5.3 billion internet users worldwide, which amounted to 65.7 percent of the global population. 

Of this total, 4.95 billion, or 61.4%, used social media. On average, social media users spend two hours and 24 minutes on sites daily. Facebook is the world’s largest social media platform, with 3.03 billion users. 

And yet another statistic: The internet is home to a staggering 1.9 billion websites worldwide. Of those, 600 million are blogs. That’s an impressive number of leads. 

Out with the Old, In with the New…Except for Blogging

Blogging is nothing new. It’s been around since the internet’s inception in the 90s, when it was initially called a weblog. Even so, it might surprise you that some people don’t understand what a blog is or its purpose.

Maybe this will help:

Blog owners regularly update their content. The latest posts appear first on a blog, written in a casual or conversational style. 

Blogs are often interactive and include a call to action and a section at the bottom of individual blog posts where readers can comment. 

Blogs can be informative, newsworthy, and even entertaining. Search engine optimization can help you establish yourself as an expert in your field, and you can attract higher-quality leads. 

Considerations for Blog Content

For some, a blog is something people read while having their morning coffee or when researching a topic (even if they are unaware it is a blog). For others, it’s problem-solving. 

Still, including a blog on a website is overwhelming for some. Here are some of the main reasons:

• They’re not good at writing. It’s not uncommon to think that lacking writing skills can keep you from having a blog; many people share your dilemma. The good news is that just because you’re not a writer doesn’t mean someone else isn’t. Some companies employ writers who can blog for you, so you don’t have to.
• They don’t know where to start. That’s okay; Quill Marketing was created to take the mystery out of the process. How do we do that? We put it in the hands of those who know. We figure it out, so you don’t need to.

What Makes an Effective Blog?

The power of blogging lies in its ability to generate leads, but only if you create the right content. Here are a few tips:

• Identify the audience: Focus on your audience. What do they want to know? What are their pain points? Make your content relevant to their interests and needs.
• Provide value: Your content should be helpful, informative, and engaging. If it’s not, people won’t read it, and you won’t generate any leads.
• Make it easy to get in touch: Include a call to action at the end of each blog post, inviting readers to learn more or to sign up for your newsletter.
• It’s possible to reach a wider audience by sharing your blog posts on social media.
• Use keywords: Include searchable keywords in your blog posts. There is a greater chance of search engines finding your posts if you rank higher in search engines.
• Create visuals: People are likelier to engage with content that includes visuals, so be sure to utilize images.

By following these tips, you can use your blog to generate leads and grow your business.

Generating leads involves generating interest in a product or service and converting those leads into sales. Create a relationship with potential customers so they’ll purchase from you when they’re ready. 

Whether you already have a blog or are considering starting one, help is available. You don’t have to be a writer or marketing expert to reach your target audience when you work with a company with a proven track record.

 

With Quill Marketing in your corner, your blog will get noticed and direct internet traffic to your virtual doorstep. Don’t wonder what a blog can do for you; call Quill today. We’ll help you identify your audience and keywords. Let us do the hard part while you enjoy the results.