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Many business owners don’t have the time and resources to produce a blog on a regular basis. If you are considering hiring a ghost blogger, there are a few things you need to keep in mind and be upfront about. You and your business have a mission and a unique set of values, and your ghost blogger should be able to incorporate them into their writing.
Set Clear Expectations
The most important rule of effective communication is setting the right expectations from the beginning. The same goes for when hiring a ghost blogger who is working on your behalf to express your thoughts to your clients and customers. You can start off by communicating what you aim to achieve through your blog. Explain to them who the target audience is and what kind of posting schedule you would prefer to establish. It is better to communicate the layout of the blog and any preference of pictures upfront for a better partnership with your ghost blogger.
Incorporate SEO
SEO (Search Engine Optimization) is very important for online content. Your ghost blogger will know how to build it into your blog, but you need to communicate with them about relevant keywords for your business. You are the expert in your field and can effectively guide your ghost blogger towards an efficient SEO.
Work Towards Consistency
The consistency of the writing in your blog posts is very important. You can work towards a consistent blog with your ghost blogger by communicating your business mission and values. In the beginning, you may want to provide examples of how you want the blog to look. You can also communicate the tone and writing style that you prefer. For example, if you need the blog posts to be technical, you should communicate that to your ghost blogger.
Provide Feedback
Your ghost blogger is an expert in writing, but you are the expert in your business. Therefore, you can guide your ghost blogger by providing timely feedback. Most people think of feedback as negative. However, feedback can be both positive and constructive. Your ghost writer should know when they are doing a good job and when they need to modify their writing to align with your business.
If you are looking to hire a ghost blog writer, contact Quill Marketing to learn more about our services. We are proud of our professional and experienced writers. You can also follow us on our blog for writing and marketing tips.