Online content creation is a sticking point for many businesses. The crafting of unique content is a time-consuming task. At the same time, it isn’t an endeavor you can afford to neglect. If you want to be at the top of your industry, as well as at the top of search engine results, you need to blog consistently and well. In fact, blogging is the number one way to drive traffic to your website. So, you can’t afford the time and effort to stay on top of all the SEO tips, research content, and write pieces several times a week. But you also can’t afford to forego a blog or only blog sporadically. What’s the solution? Outsourcing. Here are five reasons that outsourcing your blog content is the best choice for your company.
Reserve Your Time for More Essential Work
Writing a blog is absolutely critical to your online presence. However, it is not the central focus of your company or your employees. By spending time on blogging, you or your team lose precious moments of focus and effectiveness. Handing over the responsibility for content creation to professionals is a way to protect the central mission and strategy of your organization.
Ensure Regular Content Creation
While any content quality content is better than none, gaps that are weeks or months long will cost you significantly in your online impact. Hiring writers to produce regular blog content ensures that you have something fresh on your website regularly. With minimal effort on your part, your site becomes more attractive to both potential clients and search engines.
Hire a Particular Set of Skills
If the primary objectives of your business include content writing, perhaps you have staff members who are well equipped to write for your blog regularly. If not, then it is likely that the writers you hire to write for you will have a set of skills unique in your organization. Even if you do have writers on your staff, it’s better to spend their time creating content for publications and other significant company products. Perhaps you cannot hire an online content writer full-time, but paying by individual blog post allows you to take advantage of skilled writers. It also includes access to their knowledge of SEO tips and tricks. In the meantime, you can enable your staff to use their more company-specific gifts.
Reduce Your Bottom Line
Paying your current employees to write blog posts in addition to their other work gets expensive fast. Hiring another employee for online content creation also seems like a poor investment unless it really is a full-time job. One of the greatest benefits of outsourcing your blog content is the cost. You gain professional, high-quality writing while paying a fraction of the overhead you need to hire an in-house writer to do the same work.
Get a Fresh Look at What You Do
When all of your content comes from within your company “bubble,” conversations and topics become stale. Freelancers who blog for companies like yours have a fresh outlook. They find perspectives, ask questions, and challenge readers in ways you may never have considered. Outsourcing your writing doesn’t just give you content, it adds a breath of fresh air.
Blogging isn’t optional if you want visibility online. You go out of your way to hire the best in your field and for each of your departments. Why wouldn’t you do the same for online content? If you are looking to outsource blog content and want the best writers around, contact us at Quill Marketing to learn more about our services. And follow us here on our blog for SEO tips, blogging basics, and more.