If you already have a blog, then you probably understand how important it is to have one. While having a blog is a great first step, there is more to the process. In order to get the most out of your blog, you will want to make sure to optimize your business blog. Many bloggers fail to capture their full marketing potential due to a lack of blogging SEO knowledge. Here are five SEO tips to help you better optimize your business blog.
The first tip to successful blogging SEO is to do keyword research. You are probably wondering what keyword research is. First, you need to understand what a keyword is. A keyword or keyword phrase is either a word or a phrase that describes what a webpage is about. For example, if you do window cleaning, one of your keywords may be “windows.” Keyword research refers to looking for other keywords that are similar to keywords you are already using. Google’s Adwords Keywords Tool is a good tool to use when searching for additional keywords.
After you have done your keyword research and found the keywords you are going to use, it is time to utilize them in your post. When you are using keywords, you want to be strategic about the placement. You want to make sure they are placed where people will see them and search engine crawlers will find them. Here are a few good places to use your keywords.
- Heading and subheading
- First sentence or paragraph
- Concluding paragraph
- The text you are linking
- Title tags and meta description
There are two types of linking you should be doing. One is internal linking, and the other is external linking. When you link to another blog post or webpage that is on your site, it allows the reader to stay on your website longer and find out more information about your business. You may be thinking that external links are bad because they take potential customers off your site. However, sometimes you get lucky, and other sites that you have linked to will link back to your website.
It is never a good idea to not have headings when it comes to blogging SEO. Headings not only help the reader understand what each section is about, but it also allows Google to grasp main topics. When Google better understands your post, you will rank better when people search for your keywords.
Length is very important when it comes to blogging SEO. Google likes articles that are longer. You want to make sure your blog post is at least 300 words. However, be careful not to go over 700 words. The longer the article, the less likely a reader is to make it to the end.
Having a blog is a great way to increase traffic to your site. But if you do not use the right SEO for your blog, then it is not helping you. If you don’t want to have to worry about all the tips and tricks for SEO blogging, then let Quill Marketing do the work for you. We specialize in blogging for any type of business. Contact us today!