It is no secret that blogging is the most reliable tool in the digital marketing tool kit. A blog allows you to communicate your message directly to your targeted audience. However, a common issue that plagues a lot of bloggers is that their content looks exactly the same as everyone else’s. This conformity will make your blog look dull, which in turn will produce subpar blog marketing potential.
Fortunately, there a few easy steps bloggers can take to make their content stand out among the rest. In this article, we will show you how changing your language and formatting habits can enhance your blog marketing skills.
Language Matters in Blog Marketing
One of the worst things you can do when writing a blog is use boring and generic language. For example, if your blog about water restoration techniques sounds like a high school textbook, we guarantee people won’t stick around to read it. If you are looking for new ways to spice up your language but are unsure where to start, here are some tips.
Thesaurus
An often overlooked feature by a lot of blog writers is the thesaurus. A thesaurus provides you with a list of alternative phrasing that adds a little flavor to an otherwise dull text. Many programs like Microsoft Word and Google Docs come with a built-in thesaurus, so it is easy to utilize it in your next blog article.
Grammar Applications
In the golden age of technology, there has been a significant rise in grammar applications designed to help you write better. For example, applications like Grammarly have become necessary for any blog writer. Not only does Grammarly help fix grammatical errors, but it can also help with the language you are using based on the intended audience.
Formatting Is Everything
Nothing puts someone to sleep faster than reading a giant wall of text. If you were to browse different blogs, you would notice a common formula. The formula includes a heading followed by a wall of text. If you are looking for some ways to spruce up the formatting, here are some things you can do for your next blog.
Keep Your Paragraphs Small
The best way to keep your targeted audience engaged and avoid the dreaded wall of text is to keep your paragraphs small. Small paragraphs will give your blog that extra punch to keep your audience interested. We recommend that you never let a paragraph go above four sentences, unless for particular circumstances.
Headings and Sub-Headings
Using headings and sub-headings is essential in creating engaging blog content. However, many bloggers only use H2 sub-headings. While you should use the H2 sub-heading, you should also mix in some H3 sub-headings as well. Using various sub-headings will allow your blog to really pop out of the screen.
If you are looking for more helpful advice and services designed to increase your blog marketing skills, we encourage you to come to our website at Quill Marketing.