Content marketing consists of creating interesting, valuable, and informative content and marketing it to those who would most likely benefit from it. In other words, content marketing falls under the digital marketing umbrella and implants a strategy to the videos, blog posts, and relevant articles your company produces for your target audience. Content marketing white label services are the key to brand awareness and not only attracting customers…but attracting the right ones.
Examples of Content
As a small-business owner, you have amazing products that you want to get out in front of as many people as possible. If you don’t, you’re simply not going to succeed as a business.
And the reality is that businesses don’t have to stress about creating and perfecting one type of content because one particular method may not necessarily appeal to every type of demographic. Instead, companies should focus on generating SEO-friendly content that provides value to their consumers, but distribute that information in several formats.
For example, content comes in the form of:
- Videos
- Podcasts
- Blogs
- Articles
- Email blasts
- Newsletters
- Social media posts
- Whitepapers
Having multiple forms of content and knowing who to get them in front of is important. For example, about a quarter of all Millennials check their email as soon as they wake up. This means if you’re looking to maximize the open rate for your email blast and/or newsletter for this demographic, schedule it for first thing in the morning. Likewise, if you’re looking to appeal to Gen Z’ers (those aged from their late teens to early 20s), pushing your content out to social media is the best choice, because that is where they are most active.
Content marketing comes down to knowing who your audience is and where they consume their content. Once you figure that out, creating the content is easy.
How to Create Good Content
But how exactly do you create good content? The first step is to think like your consumer. And to do this, you have to glean insight from your website and social media channels. Your analytics will tell you what pages, blog posts, and videos your audience is engaging with most. Once you have this information, you can generate new content around it.
For example, let’s say you run a travel agency and you want to invigorate your blog strategy. After looking at your analytics, you notice that women between the ages of 20-35 are interacting with parent pages that talk about Paris, France. This is valuable information to generate blog posts. Now that you know that a particular demographic is interested in Paris, you can generate blog posts that talk about the top 10 museums to see in Paris, the best restaurants, or travel tips.
Then, once you publish your content, you can determine what days and times the demographic is interacting with it. With this tactic you can post related content at that time to get the highest engagement. This is basically how content marketing works. It’s all about understanding your audience, as well as their needs, where they engage with content the most, and providing content that offers value and the information they need to make a decision (such as hiring you or buying your products).
Contact Quill Marketing for All of Your Content Marketing White Label Needs Today
If you need help developing or implementing quality content marketing white label services, whether it be videos, blog posts, or social media management, the team at Quill Marketing can help. Contact us today at hello@quillmarketstg.wpenginepowered.com to get started.