Video marketing is becoming increasingly common, as the technology to make it becomes more and more accessible. Today, high quality videos can be produced for a fraction of what they used to cost. Some businesses are still hesitant to embrace video marketing as the major resource it is. Both product and service videos increase conversion[…]
Affiliate marketing is all about results. When you pay for an advertising campaign, you’re taking a gamble. No matter how much you research and plan, you cannot know how successful the campaign will ultimately turn out. You can’t know for sure if you’ll make back your initial investment, let alone a profit. Affiliate marketing works[…]
People love to trust their neighborhood business. In business, you want to build a relationship with your clients often based on trust. However, what if you’re not their neighborhood business? What if you’re across the country? Location is everything. Clients and potential clients want access to you, and even if they don’t use it they[…]
These days, everyone and their brother has a blog. Having and regularly updating your blog content is just treading water in the social selling world of today. Companies without blogs are falling further and further behind. What you do with your blog is the big difference between treading water and pulling ahead of the pack.[…]
You’ve developed a blog for your business, and now you’re waiting for results. Blogs draw results slowly, building an online presence over time, but you should be able to tie your keywords, topics, and content back to your products; and services’ performance. Sometimes, it may feel like your blog isn’t working, but you should always[…]
Having a blog on your website is beneficial for more than just attracting new customers. Moreover, a blog does so much more than simply furthering sales efforts. All you need to establish your company as an industry expert is the right content and attention to detail. This article will show you how to use blogs[…]
Years ago, blogging and business were two ideas that didn’t occupy the same space, much less the same sentence. In today’s market, having a blog for your business is gold. A blog allows your business to connect with your customers. Additionally, it gives your company a voice and provides a way for you to build a[…]
Whether you are starting a new business, or you have been in business for years, it is important to know your competition. Sure, you need to know what you want your business to be, and how you want to run it, but taking a look at your competition can help you make better decisions. If[…]
In this day and age, web content and blog writing are more popular than ever. Whether you’re googling how to change a tire or what’s the best breed of cat for an apartment, there are bound to be hundreds of articles written on the subject. When you write one of these thought-provoking articles, you want to[…]
If you want to get into marketing, attending one of the best university marketing programs is a must. It’s a surefire way to gain the skills you need. It will also make you an attractive candidate for prospective employers. How do you choose which university to apply to? Here is a rundown of the universities[…]